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3G Marketing
Wiley 2005; US$ 105.00Next generation wireless is not about technology, it is all about marketing…. What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really... more...
Against The Machine
Profile 2011; US$ 14.38Against the Machine is a fascinating look at how the Internet is reshaping the way we think about ourselves and the world. Siegel explores how the internet affects culture and social life, particularly the psychological, emotional and social cost of high-tech solitude. Arguing that the internet's widespread anonymity eliminates boundaries and encourages... more...
Asia Unplugged
SAGE India 2005; US$ 101.00Wireless is the hottest technology and media sector in the world todayand Asia is at the centre of the action. This volume captures the flavour and implications of these fast-paced developments by providing a comprehensive, detailed and insightful look at the wireless scenario in the Asia-Pacific. It charts the growth of the wireless ecosystem... more...
Beyond Mobile
Palgrave Macmillan 2002; US$ 85.00The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate... more...
The Cell Phone
Bloomsbury Publishing 2006; US$ 120.95Traces the impact of the cell phone from personal issues of loneliness and depression to the global concerns of the modern economy and the transnational family. This book presents an ethnography of the impact of the technology through the exploration of the cell phone's role in everyday lives. more...
Das Mobiltelefon im Spiegel fiktionaler Fernsehserien
Springer Fachmedien 2009; US$ 54.99The Economics of Mobile Telecommunications
Cambridge University Press 2005; US$ 35.00Offers a comprehensive economic analysis of the main determinants of growth in the mobile telecommunications industry. Detailed country studies provide empirical evidence for the development of the main themes. This research-based survey will appeal to a wide range of applied industrial economists within universities, government and the industry itself. more...
Executive's Guide to the Wireless Workforce
Wiley 2003; US$ 70.00You don’t want or need to understand every minute detail of how wireless works; you just want to learn how to effectively use wireless to impact your bottom line. Executive’s Guide to the Wireless Workforce avoids excessive use of buzzwords, acronyms, and consultantese to provide you with a succinct and straightforward template for defining,... more...
The Future of Mobile Communications
Palgrave Macmillan 2002; US$ 148.00Mobile communications are about to enter the third stage in their development, widely known as 3G. This will bring always-on internet access to mobile devices. This book investigates the history of mobile communications and explores the technological background to 3G in a user-friendly manner. It examines the licensing process throughout the world,... more...
Führer durch die Krisenpolitik (Meilensteine der Nationalökonomie) (German Edition)
Springer 2007; US$ 84.99"Ein Buch, das dem Gebildeten ? aber nicht gerade nationalökonomisch Gebildeten ? auf wissenschaftlich einwandfreie Art eine Orientierung in der Wirtschaftspolitik ermöglicht, hat meines Wissens bisher gefehlt." Fritz Machlup präsentiert in diesem ursprünglich 1934 erschienenen Buch eindruckvoll die komplexen Zusammenhänge von wirtschaftspolitischen... more...









