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An Introductory History of British Broadcastingby Andrew Crisell
Routledge 2002; US$ 35.95This provides an accessible and concise history of British radio and television. It looks at the nature and evolution of broadcasting and broadcasting institutions and the relation of broadcasting to a wider cultural context. more...
Media Promotion & Marketing for Broadcasting, Cable & the Internetby Susan Tyler Eastman; Douglas A. Ferguson; Robert Klein
Elsevier 2006; US$ 48.95This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television... more...
Privatisation and Liberalisation in Europeanby Willem Hulsink
Routledge 1998; US$ 210.00This book looks at comparative telecommunications regimes in the context of the EC. It analyzes individual policy management and change in three diverse regulatory cultures, namely Britain, the Netherlands and France. more...
Desperately Seeking the Audienceby Ien Ang
Routledge 1991; US$ 45.95Ang's ethnographic perspective on the television audience gives new insights into our television culture, with the audience seen not as an object to be controlled, but as an active social subject. more...
Selling the Sixtiesby Robert Chapman
Routledge 1992; US$ 39.95The development of pirate radio is examined in a study , focusing on Radios Caroline and London, that looks beyond its hip image to analyse the populist consumerism and economic machinations involved. more...
Telecommunications and the Cityby Steve Graham; Simon Marvin
Routledge 1995; US$ 71.95The first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management. Includes case studies from Europe, Japan and North America. more...
Paying for Broadcastingby Tim Congdon; Andrew Graham; Gavyn Davies; Brian Sturgess; William B. Shew
Routledge 1992; US$ 88.00With British broadcasting standing on the threshold of immense change, this handbook leads a wide-ranging discussion of funding options open to broadcasters. more...
Trans-European Telecommunication Networksby Colin Turner
Routledge 1997; US$ 210.00Examining the nature of telecommunication networks and the rationale for the development of trans-European networks, the study explores the features networks need to exhibit if they are to compliment Europe's industrial policy. more...
Broadbanditsby Om P. Malik
John Wiley & Sons, Inc. 2003; US$ 16.95Investigating the financial fraud and misguided power plays that brought down the telecom industry Once the foundation of the Dow and NASDAQ, the telecom industry has eaten up more capital than any other industry in recent history and has nothing to show for it. Today, it is by far the worst culprit in the spate of financial dirty dealings that have been splashed across the business pages, and yet the rewards reaped by top executives at many of these failed or failing companies have been inversely proportionate to their decline. Broadbandits takes readers behind the scenes to get the story they won't get in the media. Investigative reporter Om Malik follows the money trail and deciphers the actions and motivations of a generation of new economy... more...
International Strategies in Telecommunicationsby Anders Pehrsson
Routledge 1996; US$ 200.00Dealing primarily with the telecommunications industry, this book applies the strategic states model to international business strategy. more...









