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How to Brand Nations, Cities and Destinations
Palgrave Macmillan 2008; US$ 65.00Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...
Tourism and Hospitality Marketing
SAGE Publications 2008; US$ 47.00This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing... more...
Brand New Ireland?
Ashgate Publishing Ltd 2009; US$ 99.95By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy provides a detailed understanding of the political economy of tourism and development. He explores tourism's role in the 'Celtic Tiger' phenomenon and uses tourism as a lens for observing national identity formation in a period of rapid change. more...
Tourism in the USA:
Taylor and Francis 2011; US$ 49.95The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science. Tourism... more...
Domestic Tourism in Asia
Taylor and Francis 2009; US$ 121.00Many countries have a rich tradition of domestic travel and holidaying which not only predates but exceeds mass international travel. This is particularly the case in Asia where recent economic prosperity and trends in globalization have not merely spurred, but continue to shape traditions in domestic tourism. This book is the first to address specifically... more...
Advances in Culture, Tourism and Hospitality Research, 3
Emerald Group Publishing Limited 2009; US$ 134.95Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research more...
International Tourism
SAGE Publications 1995; US$ 66.00International Tourism reconceptualizes the local and the global, avoiding such crude oppositions as centre v periphery, modern v traditional and North v South, demonstrating that the local cannot be understood without the global, and that the global can never be isolated from the regional setting within which it operates. more...
Trends and Issues in Global Tourism 2009
Springer 2009; US$ 64.99Offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. This book unites convention highlights prepared by some of the renowned professionals and scientists within the industry. more...
Tourism Impacts, Planning and Management
Taylor and Francis 2012; US$ 55.95Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. Tourism Impacts, Planning and Management looks at all the key players involved ? be they tourists, host communities or... more...
Marketing Communications in Tourism and Hospitality
Taylor and Francis 2008; US$ 55.95The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging... more...









