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- Palgrave Macmillan 2008; US$ 65.00
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...
- SAGE Publications 2008; US$ 47.00
This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing... more...
- Ashgate Publishing Ltd 2009; US$ 99.95
By examining tourism in the Republic of Ireland over the past 20 years, Michael Clancy provides a detailed understanding of the political economy of tourism and development. He explores tourism's role in the 'Celtic Tiger' phenomenon and uses tourism as a lens for observing national identity formation in a period of rapid change. more...
- Taylor and Francis 2011; US$ 49.95
The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science. Tourism... more...
- Taylor and Francis 2009; US$ 121.00
Many countries have a rich tradition of domestic travel and holidaying which not only predates but exceeds mass international travel. This is particularly the case in Asia where recent economic prosperity and trends in globalization have not merely spurred, but continue to shape traditions in domestic tourism. This book is the first to address specifically... more...
- Emerald Group Publishing Limited 2009; US$ 134.95
Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research more...
- SAGE Publications 1995; US$ 66.00
International Tourism reconceptualizes the local and the global, avoiding such crude oppositions as centre v periphery, modern v traditional and North v South, demonstrating that the local cannot be understood without the global, and that the global can never be isolated from the regional setting within which it operates. more...
- Springer 2009; US$ 64.99
Offers insights into important trends in the global travel and tourism industry and analyses developments in the aviation and hospitality industry, destination management and general travel behaviour. This book unites convention highlights prepared by some of the renowned professionals and scientists within the industry. more...
- Taylor and Francis 2012; US$ 55.95
Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. Tourism Impacts, Planning and Management looks at all the key players involved ? be they tourists, host communities or... more...
- Taylor and Francis 2008; US$ 55.95
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging... more...