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Most popular at the top
- CRC Press 2010; US$ 114.95
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.... more...
- Potter/TenSpeed/Harmony 2012; US$ 15.99
A handy, straightforward guide that teaches students how to acquire marketable job skills and real-world know-how before they graduate?revised and updated for today?s economic and academic landscapes. Award-winning college professor and adviser Bill Coplin lays down the essential skills students need to survive and succeed in today?s job market,... more...
- SAGE Publications 2008; US$ 36.00
2008 is the National Year of Reading, and this book, by a hugely successful author, will help educators understand how to work with books to ensure that their pupils get the most out of them. It is essential reading for trainees in primary and early years. more...
- Free Press 2011; US$ 12.00
?An enthusiastic, example-rich argument for innovating in a particular way?by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes? ( The Wall Street Journal ). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers... more...
- Princeton University Press 2011; US$ 16.95 US$ 14.58
When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots , leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse... more...
- Wiley 2010; US$ 95.00 US$ 80.99
An invaluable aid to companies and auditors involved in first-time adoption of the new SMEs standard Applying the IFRS for SMEs provides expert insights and explanations of the International Financial Reporting Standards (IFRS) for small and medium enterprises (SMEs) issued by the International Accounting Standards Board (IASB). This important... more...
- F+W Media 2011; US$ 14.95 US$ 13.46
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy... more...
- Elsevier Science 2008; US$ 28.95
CIMA EXAM PRACTICE KITS ARE THE ONLY PRACTICE MATERIALS ENDORSED BY CIMA Fully updated to meet the demands of the certificate syllabus the CIMA Official Exam Practice Kit contains a bank of questions to help you prepare for the CIMA Certificate in Business Accounting computer based assessment. Supplementing the Official Learning System this Exam Practice... more...