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- Wiley 2015; US$ 24.95 US$ 14.97
Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents... more...
- Wiley 2008; US$ 24.95 US$ 14.97
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts... more...
- Wiley 2008; US$ 24.95 US$ 14.97
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion , master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking... more...
- SAGE Publications 2007; US$ 36.00
Cultural theory has found a renewed interest in psychoanalysis, bringing many new readers to Freud and his work. This book is an introductory guide to Freud and brings together for the first time an overview of Freud's work which enables the reader to see quickly where and in which texts Freud develops his main ideas. This book is now the definitive... more...
- Cambridge University Press 2008; US$ 68.00 US$ 55.76
A cutting-edge reference source for the interdisciplinary field of computational cognitive modeling. more...
- Wiley 2009; US$ 38.00 US$ 32.93
As the economy becomes increasingly global, businesses need employees who can work in teams that cross borders and transcend physical spaces. In Where in the World Is My Team, fictional character Will Williams shares entertaining anecdotes and practical advice to accustom readers to the challenges of a global, virtual workplace. This easy-to-follow... more...
- Wiley 2009; US$ 71.50 US$ 61.97
There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying... more...
- Random House Publishing Group 2009; US$ 17.95
FINALIST--2008 PEN TRANSLATION PRIZE In The Essential Writings of Machiavelli, Peter Constantine has assembled a comprehensive collection that shows the true depth and breadth of a great Renaissance thinker. Refreshingly accessible, these superb new translations are faithful to Machiavelli?s original, beautifully crafted writings. The volume features... more...
- Edward Elgar Publishing 2009; US$ 40.00
This forward-looking volume contains state-of-the-art analysis of the current research themes and challenges influencing the internationalization of SMEs. The editors have brought together perspectives from both academics and practitioners, who in turn use theoretical and empirical studies to identify gaps in research evidence, present case studies... more...