Business : Consumer Behavior

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout more...

Price: $14.99

New author afterword! How do we make decisions - good and bad - and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers - in our homes, our offices and in everyday life. ''Gladwell's real genius is as a storyteller. He's like an omniscient, many-armed Hindu god of anecdotes: he plucks them from every imaginable field of human endeavor''.Royally entertaining. - Lev Grossman, Time more...

Price: $15.99

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a com more...

Price: $19.99

How Today’s Shoppers Really Think, Behave, and Buy:. Breakthrough Insights for Creating High-Profit Retail Experiences!. Today, improving the effectiveness of the retail experience is no longer an option: It’s a matter of survival—and nobody knows more about doing that than Herb Sorensen. That’s because Sorensen understands your customer’s in-store behavior better than anyone else on earth.  . Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results.  . You’ll discover how to drive more profit from the “quick trip”...the three “moments of truth” in every shopping event...customer “migration patterns” within the store...and how to use “active retailing” to place products precisely where they’ll do best. more...

Price: $20.99

Graham Sharpe has recruited some of the great and good of the gambling world to divulge their favourite betting suggestions, hints, tips, and strategies. Professional punter Dave Nevison reveals many tricks of his trade; Derek McGovern, self-styled betting guru of the Daily Mirror, speaks out in his usual flamboyant style; Jeremy Chapman, acknowledged master of golf betting tees up tips to lower your golf betting handicap; Tournament-winning poker pro, Julian Thew turns over a winning hand of hints; experts from the worlds of exchanges and spread betting give invaluable insights into the game; Top Tipsters like Dave Mitchell of The Mirror, Rolf Johnston of the Express, Tony Lewis of The Star and many others regale you with fascinating tactics designed to help improve the profitability of your betting. Sharpe also tracks down the best punting pointers, delving into the darkest corners, nooks and crannies of gambling lore in the process. Whether you are into racing, dogs, sports betting, exchanges, spread betting, poker or any other type of gambling opportunity, you'll find plenty in this unique book to benefit and enhance your own style of betting. more...

Price: $14.99