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Business
: Consumer Behavior
Consumer Behavior eBooks
You have selected the subject of Consumer Behavior. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 22
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
By: Haig, Matt
Published by: Kogan Page
Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi million-dollar campaigns behind them, only to sink without trace. Matt Haig starts with classic examples from every era of branding and moves towards more recent failures.
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Price: $19.75
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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
By: Foss, Bryan; Stone, Merlin
Published by: Kogan Page
CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors’ extensive experience of working with companies to successfully implement and manage their CRM programmes.
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Price: $62.25
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Active Consumer
By: Bianchi, Marina
Published by: Routledge
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
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Price: $190.00
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Being the Shopper: Understanding the Buyer's Choice
By: Lempert, Phil
Published by: John Wiley & Sons, Inc
In the tradition of Why We Buy, this is a marketer's guidebook to what motivates grocery store consumers to choose or pass over certain products. Written by a widely-respected and passionate supermarket analyst, this book explores the buyer's choice. Lempert reveals the secrets to catching even the most fickle consumer's attention and how to establish lasting brand loyalty through powerful marketing strategies. This is a must-read for marketers, brand managers, and retailers everywhere - not just for grocery stores - that dissects each and every aspect of the shopping experience, showing how to appeal to today's discriminating consumer.
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Price: $27.95
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The Brand Gym
By: Taylor, David
Published by: John Wiley & Sons, Ltd. (UK)
The Brand Gym is a refreshingly simple, practical guide to brand management and how it can boost business performance. The book reveals the fundamental differences between winners and losers in the branding battle, illustrated with inside stories from Unilever, Gillette, Apple and others. A programme of eight 'Workouts' will help you raise your own game in key areas such as insight, portfolio strategy, visioning and positioning.
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Price: $39.95
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The Changing Consumer
By: Miles, Steven (ed.); Anderson, Alison (ed.)
Published by: Routledge
In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation.
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Price: $41.95
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Chasing Cool
By: Kerner, Noah; Pressman, Gene
Published by: ATRIA BOOKS
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?
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Price: $17.99
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
By: Gustafsson, Anders; Johnson, Michael D.
Published by: Jossey-Bass
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services.
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Price: $29.95
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Consumers and Citizens
By: Canclini, Néstor García; Yúdice, George
Published by: University of Minnesota Press
The best-known and most innovative cultural studies scholar in Latin America maps the critical effects of urban sprawl and global media and commodity markets on citizens—and shows at the same time that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also new openings for expanding citizenship.
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Price: $60.00
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Customize the Brand
By: Nilsen, Torsten H.
Published by: John Wiley & Sons, Ltd. (UK)
Marketing based on averages brings average results. This is not good enough in today’s intensely competitive environment. Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.
In this innovative and groundbreaking book Torsten Nilson introduces the concept of the 'customized brand' - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.
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Price: $60.00
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RESULTS: 1 to 10 of 22
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