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Business
: Consumer Behavior
Consumer Behavior eBooks
You have selected the subject of Consumer Behavior. The eBooks in this subject are listed below.
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RESULTS: 21 to 23 of 23
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Way We'll Be
By: Zogby, John
Published by: Random House Publishing Group
According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth.
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Price: $18.00
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Why CRM Doesn't Work
By: Newell, Frederick
Published by: Bloomberg Press
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. In Why CRM Doesn’t Work, leading international marketing consultant Frederick Newell explains why it’s time to change the game to CMR (Customer Management of Relationships). CMR allows you to empower customers so they’ll tell you what kind of information they want, what level of service they want to receive, and how they want you to communicate with them—where, when, and how often. It is a bold solution for businesspeople who want to stay ahead of the curve in the development of customer loyalty.
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Price: $29.95
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Why Smart People Make Big Money Mistakes - and How to Correct Them: Lessons from the New Science of Behavioral Economics
By: Belsky, Gary; Gilovich, Thomas
Published by: SIMON & SCHUSTER
Why do so many otherwise smart people make foolish financial choices? Why do investors sell stocks just before they skyrocket - and cling to others as they plummer? Why do shoppers overspend when using credit cards rather than cash? What do our habits of tipping or buying lottery tickets indicate about our relationship with money? In this fascinating investigation of the ways we spend, invest, save, borrow, and waste money, Gary Belsky and Thomas Gilovich reveal the psychological causes - the patterns of thinking and decision making - of irrational behavior.
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Price: $9.99
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RESULTS: 21 to 23 of 23
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