Psychology & Psychiatry

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.; Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?. . ; Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?. . ; Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?. . ; And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?. . . When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. more...

Price: $19.95

An easy-to-read guide to scientifically proven Cognitive-Behavioural techniques for coping with unpleasant emotions. more...

Price: $7.50

"The Science of Getting Rich" by Wallace D. Wattles was recently referred to in the newly popular book "The Secret" by Rhonda Byrne. Use these ageless secrets of mind power to create your own financial future. This is a classic and inspiring read, written in 1910. more...

Price: $4.99

An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable. Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed—people whose mental limitations or brain damage were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential. more...

Price: $16.00

In The Dance of Intimacy , the bestselling author of The Dance of Anger outlines the steps to take so that good relationships can be strengthened and difficult ones can be healed. Taking a careful look at those relationships where intimacy is most challenged - by distance, intensity, or pain - she teaches us about the specific changes we can make to achieve a more solid sense of self and a more intimate connectedness with others. Combining clear advice with vivid case examples, Dr. Lerner offers us the most solid, helpful book on intimate relationships that both women and men may ever encounter. more...

Price: $10.95