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“Marketing is about bringing them in and bringing them back. . . . [It’s] a stance and an attitude that focuses on meeting the needs of users… Marketing is not separate from good practice. It is good practice.”—Patricia H. Fisher and Marseille M. Pride from the Introduction. In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?. Drawing on the authors’ many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. Lay the groundwork through strategic planning and data collection. Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library. Use marketing planning to create and position new and existing services and programs. Implement and track the plan then evaluate results. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. more...

Price: $45.00

Librarians are experts at selecting, evaluating, and disseminating the best content in the most appropriate format to meet the needs of library users. And, new technologies can be invaluable tools in these efforts. Taking advantage of these technologies does not, however, change the fundamental mission of libraries everywhere. In this thought-provoking work, one of the library world's leading thinkers discusses the transformative effect communications technology has had on information delivery from past to present to future. By tracing the transformations, Gorman writes a roadmap for achieving balance between the tradition of library service and ever-changing technology. Exploring both opportunities and perils, Gorman points the way to:. Integrating technology into long- and short-term goals. Rethinking reference work, to direct users to the highest quality sources available. Revamping cataloging through technology to improve user access. Reinvigorating the library's role in promoting literacy. Relieving techno-stress to achieve peace of mind, harmony, and stability. For those willing to accept the challenges and opportunities that present themselves to librarians all around the world, this manifesto will help you strike a balance between the ideas of technology dominance and the tradition preservation. more...

Price: $35.00

IBSS is the essential tool for librarians, university departments, research institutions and any public or private institution whose work requires access to up-to-date and comprehensive knowledge of the social sciences. more...

Price: $595.00

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Price: $90.00

Literacy programs at libraries across the country have literally changed people's lives. Hear the real-life stories of library directors, program administrators, teachers, tutors, librarians, and adult learners who have experienced the transformation firsthand. With nine out of ten libraries playing a role in adult literacy and thirty percent offering instruction, it is ever-clear that libraries are major players in promoting and increasing literacy. One component of ALA's own ''Literacy in Libraries across America'' initiative (funded in part by the Lila Wallace-Reader's Digest Fund), this book was conceived to help strengthen library-based literacy programs. As you digest the lessons learned from these stories, you'll better:. Understand the essential role that libraries play in literacy and adult education. Meet the educational needs of your unique community-whether urban or rural. Use technology to revamp the way people learn to read and write. Create winning local partnerships to make literacy programs a reality. Public libraries, non-profits, literacy organizations, and community groups can all use the practical and specific information in this book to tackle the endemic problem of illiteracy in America. more...

Price: $40.00