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Business : E-Commerce

E-Commerce eBooks

You have selected the subject of E-Commerce. The eBooks in this subject are listed below.

RESULTS: 1 to 10 of 244
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A Beginner's Guide to Day Trading Online
By: Turner, Toni
Published by: Adams Media

Written in an accessible, step-by-step manner, A Beginner's Guide to Day Trading Online, 2nd Edition shows how to day trade stocks in today's market. more...

Price: $16.95


Socialnomics
By: Qualman, Erik
Published by: Wiley

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.: Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites; A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it; Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. more...

Price: $24.95


101 Ways to Promote Your Web Site
By: Sweeney, Susan
Published by: Maximum Press

more...

Price: $26.95


Do It Wrong Quickly
By: Moran, Mike
Published by: IBM Press

Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace: Changing the marketing mind-set from "plan then execute" to a continuous refinement cycle; How to successfully deploy an on-line strategy that can create efficiencies and rapid results; A book for the Marketer, from best selling author Mike Moran, Search Engine Marketing, Inc . . more...

Price: $19.99


Doing E-Business: Strategies for Thriving in an Electronic Marketplace
By: Taylor, David; Terhune, Alyse D.
Published by: John Wiley & Sons, Inc

This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. more...

Price: $29.95


E-Mail Selling Techniques
By: Schiffman, Stephan
Published by: Adams Media

If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done. more...

Price: $9.95


e-Riches 2.0
By: Fox, Scott
Published by: AMACOM

Powerful Internet marketing strategies for e-commerce success! more...

Price: $25.00


Enterprise Resource Planning Systems
By: O'Leary, Daniel E.
Published by: Cambridge University Press

Enterprise resource planning systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. more...

Price: $48.00


Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands, a CEO'S True Story
By: Rodin, Robert
Published by: SIMON & SCHUSTER

In a world where knowledge is king, the Web never sleeps. Today's customers have three insatiable demands: they want their product or service free, and perfect - and they want it now. No matter what business you're in, you have to find a way to respond or you risk losing your customers. Prepare for the future - a future you can't predict. more...

Price: $17.95


Google AdWords for Dummies
By: Jacobson, Howie
Published by: For Dummies

A completely updated reference to help you get the most value out of your AdWords campaigns. Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.: A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign; Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure; Reviews new, free tools included in AdWords as well as new and improved third-party tools; Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer; Includes a Google AdWords gift card worth $25 (details inside book). With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you ! more...

Price: $24.99


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RESULTS: 1 to 10 of 244


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