Business : E-Commerce

The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era . Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 150,000,000 people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get t more...

Price: $19.99

Profit from Facebook!. High-Impact, Low-Cost Social Marketing That Works!.  . With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing , best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!: Crafting your Facebook profile for maximum impact; Getting into the Facebook community: crucial dos and don’ts; Joining the right Facebook Groups—or starting your own; Creating a Facebook blog that attracts paying customers; Promoting products and services with free Facebook Marketplace classifieds; Hosting your own Facebook events: from company picnics to concerts; Successfully advertising on Facebook, without overspending; Promoting your business within today’s most popular Facebook applications; Tracking the results of your advertising; Using brand-new viral video marketing techniques; Driving even more Web traffic to your Facebook pages; Building your own Facebook applications more...

Price: $19.99

Business systems and processes have changed considerably in the face of evolving computer and communication technologies, especially the Internet and the World Wide Web. Millions of people per day are logging on to the Internet and businesses are joining the ranks at an ever increasing rate. This burgeoning use of the Internet demands that managers and their employees understand and be skilled in Internet commerce practices so that businesses gain a competitive advantage. Internet Commerce: Digital Models for Business is a new, unique Australian textbook written for the rapidly emerging field of Internet and electronic commerce. more...

Price: $21.95

A guide to the online auction house explains how to buy and sell online, submit winning bids, and effectively market items for sale. more...

Price: $19.99

The blogging bestseller, now fully updated to reflect the latest tools and techniques. Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!. Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.: Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success; Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPress; Walks you through the latest search engine optimization techniques for increasing your blog's visibility; Reviews the newest plug-ins and gadgets that will allow you to extend your blog. If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you. more...

Price: $24.99