Business : E-Commerce

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.: Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites; A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it; Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. more...

Price: $24.95

Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace: Changing the marketing mind-set from "plan then execute" to a continuous refinement cycle; How to successfully deploy an on-line strategy that can create efficiencies and rapid results; A book for the Marketer, from best selling author Mike Moran, Search Engine Marketing, Inc . . more...

Price: $19.99

If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done. more...

Price: $9.95

Enterprise resource planning systems can provide the foundation for a wide range of e-commerce based processes including web-based ordering and order tracing, inventory management, and built-to-order goods. This book examines the pros and cons of ERP systems, explains how they work, and highlights their role at the heart of e-commerce. more...

Price: $48.00

A completely updated reference to help you get the most value out of your AdWords campaigns. Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.: A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign; Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure; Reviews new, free tools included in AdWords as well as new and improved third-party tools; Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer; Includes a Google AdWords gift card worth $25 (details inside book). With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you ! more...

Price: $24.99