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E-Commerce eBooks
You have selected the subject of E-Commerce. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 294
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3G Marketing on the Internet
By: Sweeney, Susan; MacLellan, Andy; Dorey, Ed
Published by: Maximum Press
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website.
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Price: $26.95
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The Facebook Era
By: Shih, Clara
Published by: Prentice Hall
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era . Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 150,000,000 people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get t
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Price: $19.99
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Amazon Top Seller Secrets
By: Schepp, Brad; Schepp, Debra
Published by: AMACOM
There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legionsellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endlessAmazon now sells products in more than 40 categories and is the webs number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: navigate the Amazon marketplace set the right price for merchandise drive more traffic to their product pages achieve consistently high feedback ratings become an Amazon Pro Merchant open more than one Amazon WebStore source the best products and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.
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Price: $24.95
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A Beginner's Guide to Day Trading Online
By: Turner, Toni
Published by: Adams Media
Written in an accessible, step-by-step manner, A Beginner's Guide to Day Trading Online, 2nd Edition shows how to day trade stocks in today's market.
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Price: $16.95
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Cyberbranding
By: Breakenridge, Deidre
Published by: Pearson Education
The first complete framework for integrating offline and online marketing! 'Every business today needs to brand itself on the Web; they have seen the writing on the wall. Adapt or evaporate. For those who want to turn their brand investment into tangible return-on-investment, this book is a must.'- Stephen Mendonca, author of InstantAdvantage.com Step-by-step processes for reengineering any brand! 'Finally, a book that covers all the important aspects of Internet marketing!' --Chuck Riegel, EVP Worldwide Marketing, Cybercash If you're a marketing professional, you understand perfectly well that the Internet has changed all the rules you live by -- and especially the rules that impact how you brand your products, services, and organization. Cyberbranding doesn't merely show you how the rules have changed: it presents a complete framework for branding that works now -- and for years to come. In Cyberbranding, leading marketing consultant Deirdre Breakenridge answers the crucial questions that marketers have about branding in the 21st century: How do you move your brand online -- without compromising the values it already stands for in the 'real' world? How can you reengineer your brand in the wake of the Internet revolution -- and how can you create a new brand that leverages the full power of the Web? Breakenridge draws on both her own experience and a series of insightful interviews with leading Internet branding executives. For every marketing professional and other business professionals concerned with building brands that succeed online, offline, or both.
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Price: $23.20
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The Digital Handshake
By: Chaney, Paul
Published by: Wiley
Practical applications for using social media to boost your business. Even todayâs most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. ⢠Explains how you can use social media to grow your business and connect with consumers. ⢠Author Paul Chaney is a leading authority on blogging and social media. ⢠Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more. ⢠Shows how to design a comprehensive marketing strategy using traditional and new media platforms. Todayâs technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
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Price: $24.95
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e-Procurement
By: Neef, Dale
Published by: Pearson Education
In the e-world it is the B2B marketplace. And in the B2B marketplace, the hottest thing--and the thing most likely to turn companies a profit--is e-procurement. This book provides the platform for establishing a company's eprocurement strategy and the necessary steps that will follow in implementing that strategy.
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Price: $23.20
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eBay Secrets
By: White, Steven Ellis; Krug, Bryon
Published by: Krug Publishing
Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income? eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will get you more money for your auction listings. eBay Secrets is based on the techniques that Steve White has been teaching students in his exclusive seminars on making money on eBay. These powerful money-making secrets have never before been available in book format.
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Price: $9.77
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eBay® For Dummies®
By: Collier, Marsha
Published by: For Dummies
The latest edition of the all-time eBay bestseller! Written by eBay expert Marsha Collier, this fully updated revision offers inexperienced eBay users unique insight and advice into buying and selling on the world's largest Internet marketplace.
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Price: $21.99
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RESULTS: 1 to 10 of 294
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