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E-Commerce eBooks
You have selected the subject of E-Commerce. The eBooks in this subject are listed below.
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RESULTS: 11 to 20 of 308
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eBay Business All-in-One Desk Reference for Dummies
By: Collier, Marsha
Published by: For Dummies
Want to become an eBay entrepreneur? Nobody knows more about starting an eBay business than Marsha Collier, and she’s put it all in 1-2-3 order for you in eBay Business All-in-One For Dummies, 2nd Edition . This all-in-one guide includes nine handy minibooks that cover:.:.; eBay Basics.; Essential Tools.; Selling Like a Pro.; Sourcing Merchandise.; Presenting Your Items.; Promoting Your Goods.; Storing and Shipping.; Power Selling.; Office and Legal. eBay PowerSeller Marsha Collier shows you how to:.:.; Set up your business, find and manage inventory, and run your business like a pro.; Equip yourself with the tools that count—eBay’s search engine, online sources of information, the PayPal system, and eBay’s management tools.; Source your merchandise and learn valuable strategies for managing and maximizing sales.; Set up the optimal eBay photo studio and develop and market your eBay Web site.; Learn the ins and outs of online retailing and what it takes to buy and sell online safely and easily.; Find deals on the computer equipment you need.; Promote, market, and show off your goods, all the while keeping your business legal. Before you know it, you too can be a PowerSeller! Get started today with eBay Business All-in-One For Dummies, 2nd Edition .
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Price: $29.99
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eBay® For Dummies®
By: Collier, Marsha
Published by: For Dummies
The latest edition of the all-time eBay bestseller! Written by eBay expert Marsha Collier, this fully updated revision offers inexperienced eBay users unique insight and advice into buying and selling on the world's largest Internet marketplace.
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Price: $21.99
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Google AdSense For Dummies
By: Ledford, Jerri L.
Published by: For Dummies
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successf
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Price: $24.99
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Implementing Word of Mouth Marketing
By: Cakim, Idil M.
Published by: Wiley
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives. Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.: Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products; Reveals how word of mouth disperses online; Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses; Explains how to design online word of mouth campaigns; Includes measurement tools to gauge the impact word of mouth campaigns. Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
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Price: $39.95
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Mobile Marketing
By: Krum, Cindy
Published by: Que Publishing
Mobile Marketing. Finding Your Customers No Matter Where They Are. . Use Mobile Marketing to Supercharge Brands, Sales, and Profits!. . Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. . Topics include. • Getting started fast with mobile marketing. • Understanding the international mobile marketing landscape. • Targeting and tracking the fast-changing mobile demographic. • Taking full advantage of the iPhone platform. • Leveraging mobile advertising, promotion, and location-based marketing. • Building micro-sites and mobile applications. • Performing search engine optimization for mobile sites and applications. • Building effective mobile affiliate marketing programs. • Integrating online and offline mobile marketing. • Avoiding mobile marketing spam, viruses, and privacy violations. • Previewing the future of mobile marketing
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Price: $19.99
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Starting an Online Business All-in-One Desk Reference for Dummies
By: Belew, Shannon; Elad, Joel
Published by: For Dummies
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:.:.; Build a business plan that translates your ideas into a profitable enterprise.; Choose software to help you manage taxes, balance sheets, and other accounting chores.; Create a Web site that helps your business make money.; Fill orders, pack and ship merchandise, and manage stock.; Set up, budget for, and implement a plan to protect vital computer equipment.; Use PR and advertising tools that best promote your business online, including Google AdWords.; Choose what sells best in Second Life and earn real money from your virtual store.; Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques. Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!
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Price: $29.99
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Three Clicks Away: Advice from the Trenches of eCommerce
By: Drapkin, Michael; Lowy, Jon; Marovitz, Daniel
Published by: John Wiley & Sons, Inc
On the Web, you should never be more than 3 clicks away from the information you need. Three Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio.
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Price: $29.95
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YouTube and Video Marketing
By: Jarboe, Greg; Reider, Suzie (other)
Published by: Sybex
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.: Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks; Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more; Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization; Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics; Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials. YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.
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Price: $29.99
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.NET E-Commerce Programming
By: Gunderloy, Mike; Jerke, Noel
Published by: John Wiley & Sons, Inc.
The .NET framework delivers a set of tools for building complex, interactive Web applications that can be tied into coporate databases. This title covers ASP.NET and SQL Server 2000, and emphasizes the use of the Visual Basic .NET programming language.
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Price: $49.99
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