Customer Service : Geography : Atlases : By region or country : America. Western Hemisphere : North America

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. more...

Price: $53.00

Looking at the past, present and future of adventure tourism, Adventure Tourism: the new frontier examines the product, the adventure tourist profile, and issues such as supply, geography and sustainability. International case studies are used to illustrate these issues, including: Gorilla watching holidays,Trekking on Mount Everest, Diving holidays, and Outward Bound packages. Analysis of the development and nature of adventure tourism accompanies these studies, ensuring that the title is useful both for undergraduate and postgraduate students of tourism and for professionals involved in managing adventure tourism enterprises. There is also a companion website with additional cases, which can be found at www.bh/com/companions/0750651865. more...

Price: $50.95

The first book to examine tourism in Asia - the fastest growing tourism region in the world more...

Price: $113.95

This book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined. more...

Price: $99.95

Despite being viewed as a dangerous region to visit, leisure travel across the Middle East has thrived even in the post–9/11 era. In Beaches, Ruins, Resorts, Waleed Hazbun investigates this overlooked industry to show how tourism is shaping the economic development and international relations of the region in dramatic ways. Following Europeans seeking Mediterranean beaches, Israelis crossing into Jordan as leisure tourists, and visitors discovering Dubai, Hazbun offers an original perspective on the Middle East and North Africa and challenges common portrayals of Arab nations as disconnected from the rest of the world. Rather, Hazbun reveals how government elites are using tourism to take part in globalization while, at the same time, crafting it to serve state interests. Paradoxically, the expansion of travel in the region has allowed states to encourage integration into the global economy while simultaneously expanding control over their society. Beaches, Ruins, Resorts also explores tourism’s broader beneficial effects on the region, such as aiding the peace process between Israel and Jordan, fostering Tunisia’s economic connection with Europe, and transforming Arab cities into hubs of international travel. Hazbun tells the new and surprising story of how the draw of glittering beaches, luxury hotels and resorts, and sightseeing at ancient ruins impact the Arab world—promoting both economic globalization and political authoritarianism. In doing so, Beaches, Ruins, Resorts provides a much-needed guide for those interested in the changing nature of this fraught region and its place in the world. more...

Price: $75.00