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Language Arts & Disciplines eBooks
You have selected the subject of Language Arts & Disciplines.
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RESULTS: 41 to 50 of 4542
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Book A (64-pages)
By: Sutter, Joanne; Laurel And Associates
Published by: Saddleback Educational Publishing
Read, Reflect, Respond is a Non-Fiction Reading Comprehension Series. The A to D organization of the worktexts provides progressively challenging activities ranging from simple recall to evaluations requiring higher- order thinking skills. All four 64-page worktexts are also equally appropriate as a refresher course for on-level students or as primary instruction for struggling students.
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Price: $13.95
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Brand Culture
By: Schroeder, Jonathan (ed.); Salzer-Morling, Miriam (ed.)
Published by: Routledge
Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates meaning. Yet, till now, an awareness of the basic cultural processes affecting contemporary brands, such as historical context, ethical concerns and consumer response, has been missing. This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: - brand building - corporate identity management - marketing communication - brand theory. Reflecting the growth of brand research, this excellent text includes case studies of iconic international brands such as Lego, Nokia and Benetton, and analysis by leading researchers including John Balmer, Mary Jo Hatch, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
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Price: $58.95
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Business English
By: Noble, Annie
Published by: Chambers
Covers the spectrum from everyday communications such as letters and e-mails to corporate documents such as brochures and reports; Numerous examples show good writing in practice; Useful exercises, with solutions, to test your understanding; Handy checklists at the end of each section summarize the key information. Business English offers simple and effective advice for anyone who has to communicate in a business environment. It covers the basics of written communication and shows you how to put these into practice in contexts such e-mails, reports and press releases to enhance the professionalism and efficiency of your business.
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Price: $9.99
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The Cambridge Companion to Wordsworth
By: Gill, Stephen
Published by: Cambridge University Press
The Cambridge Companion to Wordsworth examines Wordsworth's poetic achievement; chapters cover his poetic craft, the origin of his poetry and on the challenges it presented and continues to present. The volume aims to ensure that its readers will be grounded in the history of Wordsworth's career and his critical reception.
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Price: $23.00
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The Cambridge Introduction to Virginia Woolf
By: Goldman, Jane
Published by: Cambridge University Press
This is a clear and informative introduction to Woolf's life, works, and cultural and critical contexts, covering the major works in detail, including To the Lighthouse, Mrs Dalloway, The Waves and the key short stories. All students of Woolf will find this a useful and illuminating overview of the field.
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Price: $18.00
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Check Your English Vocabulary for IELTS
By: Wyatt, Rawdon
Published by: A & C Black
This workbook is an helpful self-study aid for anyone preparing for the IELTS (International English Language Testing System) exam. It includes a range of activities to help students build and improve their English vocabulary, and is suitable for both self-study and the classroom.
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Price: $18.00
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RESULTS: 41 to 50 of 4542
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