Business

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.; Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?. . ; Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?. . ; Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?. . ; And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?. . . When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. more...

Price: $19.95

In the readable and riveting style of The Tipping Point, Stephen M. R. Covey uncovers the overlooked and underestimated power of trust in a page-turning look into what he calls "the one thing that changes everything." A groundbreaking and paradigm-shifting book, The Speed of Trust challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver -- a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. Written from his informed perspective as the former CEO of a $100 million enterprise, Covey draws on his pragmatic experience growing Covey Leadership Center (founded by his father, Dr. Stephen R. Covey) from a shareholder value of less than $3 million to a value of more than $160 million. In this powerful new book, Stephen M. R. Covey articulates why trust has become the key leadership competency of the new global economy. He eloquently informs readers how to inspire lasting trust in their personal and professional relationships, and in so doing to create unparalleled success and sustainable prosperity in every dimension of life. He shows business, government, and education leaders how to quickly and permanently gain the trust of their clients, coworkers, partners, and constituents. Covey convincingly makes the case that trust is a measurable accelerator to performance and that when trust goes up, speed also goes up while cost comes down, producing what Covey calls a "trust dividend." Covey reveals the 13 Behaviors common to high-trust leaders throughout the world and persuasively demonstrates actionable insights that will enable you to shift your behavior to increase -- and inspire -- trust in the important relationships in your life. Like a ripple in the pond, The Speed of Trust begins within each of us personally, continues into our relationships, expands into our organizations, extends into o more...

Price: $11.99

"The personal productivity guru" (Fast Company) delivers powerful methods that vastly increase your efficiency and creative results—at work and in life more...

Price: $15.00

A #1 New York Times bestseller, Rich Dad, Poor Dad is a true story on the lessons about money that Robert Kiyosaki learned from his two 'dads.' One dad, a Ph.D. and superintendent of education, never had enough money at the end of the month and died broke. His other dad dropped out of school at age 13 and went on to become one of the wealthiest men in Hawaii. more...

Price: $9.95

An important book that describes the principles behind a new and systematic approach to structuring and managing work. more...

Price: $12.99