Business

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based ans more...

Price: $45.00

Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:.: Measure your web traffic, its sources and visitor engagements and understand its impact on ROI.; Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more.; Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data.; Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts.; Discover the benefits of ad version testing and the insight multivariate testing can bring. With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line. more...

Price: $39.99

Adversity is one of the most potent forces in life. It shapes your character, clarifies your priorities, and defines your path. It can also fuel your greatness. Each of us faces a rich assortment of adversities every day, ranging from minor hassles to major setbacks and challenges, even tragedies. more...

Price: $11.99

Practical and less theoretical, this work includes topics such as: using the Internet in stock trading, the role of exchange-traded funds, relevant tax laws, risk adjusted returns, asset allocation, and more. more...

Price: $19.95

The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media; Learn the leading strategies of consumer-centric pioneers; Discover the lessons of laggard marketers; Explore viral marketing; Track advertising spending shifts; Capture emerging opportunities in a world of constant change; Master the new marketing metrics; Engage your customers on their terms. Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits. more...

Price: $17.95