Business

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?.; Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?. . ; Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?. . ; Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?. . ; And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?. . . When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. more...

Price: $19.95

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior. more...

Price: $9.99

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business — whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. more...

Price: $12.95

For years, Robert Kiyosaki has firmly believed that the best investment one can ever make is in taking the time to truly understand how one's finances work. Too many people are much more interested in the quick-hitting scheme, or trying to find a short-cut to real wealth. As Kiyosaki has preached over and over again, one has to truly under the process of how money works before one can start out on trying to escape the daily financial Rat Race. Now, in this latest book in the popular Rich Dad Poor Dad series, Kiyosaki lays out his 5 key principles of Financial Intelligence for all to understand. In SHARPEN YOUR FINANCIAL IQ, Kiyosaki provides real insights on these key steps to wealth: o How to increase your money -- how to assess what you're really worth now, what your prospects are, and how to start mapping out your financial future.o How to protect your money -- for better or for worse, taxes are a way of life. Kiyosaki shows you that "it's not what you make....it's what you keep." o How to budget your money -- everybody wants to live large, but you have to learn how to live within your budget. Kiyosaki shows you how you can. o How to leverage your money -- as you build your financial IQ, knowing how to put your money to work for you is a crucial step.o How to improve your financial information -- Kiyosaki shows you how to accelerate your wealth as you learn more and more. more...

Price: $11.99

What’s the secret to becoming a millionaire? For years people have asked David Bach, the national bestselling author of Smart Women Finish Rich, Smart Couples Finish Rich, and The Finish Rich Workbook, what’s the real secret to getting rich? What’s the one thing I need to do? Now, in The Automatic Millionaire, David Bach is sharing that secret. more...

Price: $6.99