Business

Why are so many ideas a tough sell? There are a variety of reasons. First, people have become more savvy, skeptical, and even cynical. We are more jaded about advertising, more suspicious of political claims, and less trusting of others in general. Second, organizations build barriers to change. Change entails risk, and risk conflicts with the desire for control and predictability. And third, many people are just not skilled at the art of persuading. No matter how brilliant the idea, it’ll go nowhere unless you get others to go along with it. The truth is, we’re all involved in persuasion of some sort everyday. If you’re in sales, the use of persuasion is pretty obvious—you try to convince others to buy your product or service. However, in our personal and social lives, there’s a more subtle, yet almost constant, use of persuasion. You will find this when you seek a date, debate politics, try to talk your way out of a ticket, or decide which movie you and a friend will rent. This 10-page report will give you some tools to hone your persuasive skills, so that you can communicate clearly why someone should want to do what you really need done. Topics covered include: 1) A quick quiz to assess the level of your persuasive skills and identify opportunities for improvement 2) The four step process for determining and closing the ‘need gap’ 3) The ‘P’ barriers that can get in the way of negotiation and agreement 4) How to jumpstart your powers of persuasion more...

Price: $7.95

Students and career-center advisors will benefit immeasurably from this outstanding reference. Best Resumes for College Students and New Grads, Second Edition includes descriptions of skills and attributes that are valuable in the workplace, answers to common questions, expert advice that is relevant in today's hiring market, and features a showcase of high-quality resumes and cover letters prepared by professional resume writers all written for college students or new graduates. This comprehensive resource is appropriate for diverse college majors, both undergraduate and graduate, as well as for students seeking internships and co-op jobs while still in school. more...

Price: $12.95

The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives. This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley—and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy—“the HP Way”—that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company—arguably the world’s greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees. more...

Price: $16.00

The Black Book of Outsourcing is a comprehensive guide and directory for the emerging field of outsourcing, including expert advice on how to operate an outsourcing program, how to deal with the political aspects of outsourcing, and how to find a career in outsourcing. more...

Price: $29.95

From the author of Boost Your Interview IQ comes the essential interviewing manual for managers. This interactive hiring guide is an absolute must, whether you're a manager, HR professional, or a small business owner. Its powerful hiring IQ test helps youdetermine what kinds of answers they should look for when asking questions in an interview-and what those answers really mean. Written by renowned interviewing expert Carole Martin, Boost Your Hiring IQ is filled with practical advice on what to look for when filling a position, techniques for asking the right interview questions that really show the capabilities of a prospective employee, and questions that reveal how to hire the best person for the job. more...

Price: $14.95