Business

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. more...

Price: $17.95

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. more...

Price: $13.00

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world. more...

Price: $19.95

From New York Times bestselling author of The 21 Irrefutable Laws of Leadership and Running with the Giants comes... Thinking For a Change:11 Ways Highly Successful People Approach Life and Work At the heart of John C. Maxwell's brilliant and inspiring book is a simple premise: To do well in life, we must first think well. But can we actually learn new mental habits? Thinking For a Change answers that with a resounding "yes"- and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive quizzes, this empowering book helps you assess your thinking style and guides you to new ones. more...

Price: $10.95

The chairman and former CEO of IBM recounts his years at Big Blue, detailing how, under his leadership, IBM was transformed from a company on the verge of collapse into one of today's most preeminent global corporations. more...

Price: $11.95