Media

Startling statistics shape our thinking about social issues. But all too often, these numbers are wrong. Examining how bad statistics emerge, spread, and come to shape policy debates, this book provides a guide to spotting, and learning to think critically, about these influential numbers. more...

Price: $12.95

The host of NPR's Morning Edition chronicles the rise of radio and television news In this brisk and incisive account, Bob Edwards shows us how Edward R. Murrow helped establish broadcast journalism-and, in the process, reminds us how far most broadcast news has fallen from the reportorial standards set by Murrow and the people he hired at CBS. Sent to Europe in the late 1930s by CBS, Murrow pioneered the concept of radio reports by foreign correspondents, nightly roundups of European news, and, later, "you are there" reports from London during the blitz. After the war, Murrow launched See It Now, the first in-depth television news program-and helped make CBS the gold standard for television news. Edwards brings to life the great stories Murrow covered-the blitz, bombing raids over Berlin, the liberation of Buchenwald, red-baiting by Senator Joe McCarthy-as well as the ups and downs of his career at CBS. Complete with an afterword that analyzes the decline of broadcast news since the 1980s, this book will be required reading for anyone interested in twentieth-century history and the media. "It's amazing to me that Bob Edwards, who didn't know Murrow, knows him so well. . . I found in this book the Murrow I knew."-Daniel Schorr, Senior News Analyst, NPR "Get it, read it, and pass it on. Every aspiring broadcast journalist should have it."—Bill Moyers Bob Edwards (Arlington, VA) has been the host since 1979 of NPR's Morning Edition, the most popular program on public radio, with 13 million listeners each week. He and his program won the prestigious Peabody Award in 1999 for "two hours of daily in-depth news and entertainment expertly helmed by a man who embodies the essence of excellence in radio"; he also won the Edward R. Murrow Award in 1984. He is the author of Fridays with Red. more...

Price: $19.95

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers. more...

Price: $11.99

An up-close look at the people and philosophies behind one of the most important new companies of our time. Google Speaks is an engaging and informative look at one of the most important companies of the twenty-first century. It reveals the amazing story behind Google, a company that in less than 15 years has become a global household name and, in the process, created a new model for corporate responsibility and employee relations. Lowe explores the values that drive Google's founders and discusses how they have created a culture that fosters creativity and fun, while at the same time, keeping Google at the forefront of technology through large, relentless R&D investments and imaginative partnerships with organizations such as NASA. This book also addresses controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. Janet Lowe (Santa Fe, NM) is the author of numerous books, including the second editions of Warren Buffett Speaks and Jack Welch Speaks. Her articles have appeared in more than 100 publications, including Newsweek, the Los Angeles Times, and the Dallas Morning News. more...

Price: $19.95

This is an excellent overview of corporate communication. Taking a multidisciplinary approach it cover the range of corporate communication. It provides and attractive, if not essential resource to this complex and important subject. more...

Price: $235.00