Media

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. more...

Price: $29.99

A practical guide to writing for television, from an award-winning writer who has worked for television in Australia, the US and UK. more...

Price: $13.50

Increased experimentation by filmmakers such as Michael Moore and Morgan Spurlock means that the walls between art and documentary are collapsing, generating innovative ideas and attracting an entirely new audience. Truth or Dare is the innovative product of a Whitechapel Gallery conference, bringing together renowned artists, filmmakers, writers and curators. Pearce and McLaughlin's book reveals the debates that flared that day surrounding the binary of art and documentary and the tensions of freedom and responsibility. The ethics of this new wave of documentary are also questioned, since the authenticity of documentary seems to clash with the experimentation and imagination of art. As the distinction between different art forms becomes more and more blurred, Truth or Dare explores the shift from two separate entities of documentary film and contemporary art to the obscuring of boundaries. The discussion extends to new technological developments that allow crossover and opportunities for collaboration. All of these issues are explored in written chapters and edited transcripts of conversation from the conference, illustrated with stills of moving image work and accompanied by a DVD of the artists’ experimentation. This is a unique and timely collection of reflection and analysis by documentary makers and artists concerning where they position their art forms in relation to each other, and the shape of filmmaking to come. The cross-disciplinary opinions and mixed media format of Truth or Dare engages the reader, so that they too become part of the ongoing debate. more...

Price: $10.00

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers! more...

Price: $21.95

Not since The Elements of Style has a writing guide had the ability to turn a writer’s work around so effectively. more...

Price: $12.95