Media

This is the story of the Light Crust Doughboys phenomenon, from their debut broadcast in 1930 to their contemporary live performances. more...

Price: $29.95

The Indian media is witnessing an explosive situation with newspaper and magazine. circulations increasing in great numbers and television news channels—in. both English and regional languages—going up by the day. Internet news portals,. too, are recording a good number of hits. Journalism, then, holds tremendous promise for both seasoned and budding journalists. However, behind every promise, there lurk dangers and temptations, which must. be scrupulously avoided if the basic values of the profession are to be safeguarded. Otherwise, the relentless spotlight of criticism will turn on journalism and. its practitioners. 21st Century Journalism in India is a path-breaking book that looks at the. practices and theories of journalism in the 21st century. This collection of. writings by practising journalists is perhaps unique in that they have turned. the spotlight on their own profession. The volume is thematically divided into four sections:. - REPRESENTING THE UNREPRESENTED deals with media representation (or lack of. it) of largely ignored sections of society, such as homosexuals, Dalits and. other minorities or weaker groups. - THE PLURALITY OF PRACTICE studies the coverage of vital areas such as economics,. legal issues, science, arts and culture, and humour. - MEDIA IN PERSPECTIVE looks at different kinds of journalistic practices, including. photojournalism. - FUTURE TRENDS discusses newer forms of journalism, like blogging and citizen. journalism. more...

Price: $32.95

Do you ever get tongue-tied? Want to get your opinion across? Need to write an important business letter? Brush up your written and spoken communication in just 30 minutes with this handy pocket book. more...

Price: $3.95

There is much controversy about the dangers of a free media when it comes to children and adolescents. Many believe that this constitutional right should be amended, altered, or revoked entirely to prevent the young from being negatively influenced. Graphic violence, sexual content, and the depiction of cigarette smoking have all come under fire as being unacceptable in media that is geared toward adolescents, from television and movies to magazines and advertising. Yet not much has been written about the developmental science behind these ideas, and what effects a free media really has on adolescents. This book presents a synthesis of all current knowledge about the developmental effects of a free media on adolescents. Levesque first presents a full analysis of research studies into the media's effects on adolescents in four key areas: sexuality, violence, smoking, and body image. All findings are assessed within the context of normal adolescent development. Levesque then discusses how this knowledge can be used to inform current standards for the regulation of free speech with regard to adolescents. Both legal restrictions and less formal regulatory bodies (schools, parent groups, etc.) are reviewed to present a full picture of the ways in which a free media is constrained to protect adolescent's development. more...

Price: $69.95

New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats. more...

Price: $21.99