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Media eBooks
You have selected the subject of Media. The eBooks in this subject are listed below.
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RESULTS: 61 to 70 of 881
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Advertising to Children on TV
By: Gunter, Barrie
Published by: Lawrence Erlbaum Associates (LEA)
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
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Price: $52.95
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The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
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Price: $19.95
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Aesthetic Journalism
By: Cramerotti, Alfredo
Published by: Intellect
As the art world eagerly embraces a journalistic approach, Aesthetic Journalism explores why contemporary art exhibitions often consist of interviews, documentaries and reportage. This new mode of journalism is grasping more and more space in modern culture and Cramerotti probes the current merge of art with the sphere of investigative journalism. The attempt to map this field, here defined as Aesthetic Journalism, challenges, with clear language, the definitions of both art and journalism, and addresses a new mode of information from the point of view of the reader and viewer. The book explores how the production of truth has shifted from the domain of the news media to that of art and aestheticism. With examples and theories from within the contemporary art and journalistic-scape, the book questions the very foundations of journalism. Aesthethic Journalism suggests future developments of this new relationship between art and documentary journalism, offering itself as a useful tool to audiences, scholars, producers and critics alike.
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Price: $20.00
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African American English
By: Green, Lisa J.
Published by: Cambridge University Press
This authoritative introduction to African American English (AAE) is the first textbook to look at the grammar as a whole. Clearly organised, it describes patterns in the sentence structure, sound system, word formation and word use in AAE. It also considers the representation of AAE in literature and the media.
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Price: $31.00
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The African American Guide to Writing & Publishing Non Fiction
By: Rhodes, Jewell Parker
Published by: Broadway Books
In college and graduate school, Jewell Parker Rhodes never encountered a single reading assignment or exercise that featured a person of color. Now she has made it her mission to rectify the situation, gathering advice and inspiring tips tailored for African Americans seeking to express their life experiences.
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Price: $14.00
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African Filmmaking
By: Armes, Roy
Published by: Edinburgh University Press
A comprehensive study in English linking filmmaking in the Maghreb (Algeria, Morocco and Tunisia) with that in francophone West Africa and examining the factors (including Islam and the involvement of African and French governments) which have shaped post-independence production.
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Price: $107.46
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The Age of Television
By: Buonanno, Milly; Radice, Jennifer (ed.)
Published by: Intellect
At a stage of major change in the world of television (the coming of digital TV, multiple channels, mobile TV on cellphones) this book seeks to take stock of the impact of the advent and presence of television on daily life over the past fifty years, or slightly longer. The author takes as her standpoint, or rather places at the centre of her analysis and considerations, the human experience and the way in which the medium of television has radically changed it. Connection; mobility; plurality. The discourse developed in the various chapters of the book focus on this triad of conceptual categories, which govern the most important ways in which television can effect a transformation at the level of experience. It can establish connections between individuals and distant events; encourage the formation of 'imagined communities' on a varying scale (worldwide, national, local or based on a common identity); create enabling conditions for travel to distant places and for vicarious and 'imaginary' journeys; and function as a genuine multiplier of opportunities and of forms of indirect social experience, in the sense of 'pluralising' the worlds of an imaginary life. The three categories in turn flow into the category of 'imagination', perceived as the big engine that drives modern mediatized society television supplying ample fuel for this purpose. 'The Age of Television: Experiences and theories', is in its own special way a book of theory. Each chapter draws on classic concepts and theories from international television studies from the flow to televised ceremonies and cultural imperialism but without any undue reverence. The book is written with students in mind and thus undeniably conveys a pedagogic message: the author seeks to demonstrate how theories are a means of learning that is at the same time indispensable and flexible, open to criticism and to reworking in a new context. The logical and coherent str
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Price: $10.00
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Alfred Hitchcock
By: Duncan, Paul
Published by: Pocket Essentials
Who was Hitchcock? A fat man who played practical jokes on people? A control freak who humiliated others to make himself look better? A little boy afraid of the dark? One of the greatest storytellers of the century? He was all of these and more - twenty years after his death, he is still a household name; most people in the Western world have seen his film, and he popularised the action movie format we see every week on the cinema screen. He was both a great artist and dynamite at the box office. What's in this Pocket Essential guide? As well as an introductory essay, each of Hitchcock's films is individually reviewed and analysed. In addition, the effect he has had on the industry is explained - virtually every big action movie of the past three decades has been influenced by his work. And there's a handy multimedia reference guide.
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Price: $9.99
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All that Hollywood Allows
By: Byars, Jackie
Published by: Routledge
Both a work of feminist film criticism and an analysis of popular culture, this provocative book examines from a cultural studies perspective top film melodramas such as From Here to Eternity, A Streetcar Named Desire and East of Eden .
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Price: $39.95
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All the News Unfit to Print
By: Burns, Eric
Published by: Wiley
Well-known media analyst Eric Burns looks at how journalists have misreported history in this follow-up to his critically acclaimed book Infamous Scribblers. In Infamous Scribblers, Eric Burns revealed how early American journalists represented and misrepresented the events and leaders of the day in coverage that was partisan, fabricated, scandalous, and sensationalistic, and sometimes stirring, brilliant, and indispensable. Now he puts the media under the microscope again, from Ben Franklin and Sam Adams through Mark Twain, William Randolph Hearst, H. L. Mencken, and Walter Duranty (arguably the most unethical journalist to win a Pulitzer) to the modern day. He shows how the media got history wrong and how those mistakes have been magnified and distorted over time, changing our view and understanding of the past. Eric Burns (New York, NY), a media critic and journalist, is the former host of Fox News's acclaimed Fox News Watch and a veteran of NBC Nightly News, Today, and Entertainment Tonight. He has written on media and popular culture for the New York Post, the Los Angeles Times, Reader's Digest, the Weekly Standard, Family Circle, and other publications. His books include Infamous Scribblers (978-1-58648-334-0) and Virtue, Valor, and Vanity (978-1-55970-858-6).
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Price: $25.95
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RESULTS: 61 to 70 of 881
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