Media

Explains how White House press secretaries have for decades developed the art of shaping the news in their daily press briefings to reporters in favor of the president--the highly sophisticated, complex communications strategy popularly known as "spin." more...

Price: $54.95

What are `alternative media'? Are they the same as underground, radical or oppositional media? In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media : Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live. Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom. Locates contemporary alternative media in their cultural, historical and political contexts. Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment. more...

Price: $55.95

The Future is Now-Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advertising and media-if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media; Learn the leading strategies of consumer-centric pioneers; Discover the lessons of laggard marketers; Explore viral marketing; Track advertising spending shifts; Capture emerging opportunities in a world of constant change; Master the new marketing metrics; Engage your customers on their terms. Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques-essential competitive knowledge in a marketing and advertising world that never quits. more...

Price: $17.95

For two generations of Americans, reading Ann Landers's daily column was as important as eating breakfast. For nearly fifty years an entire nation turned to this quick-witted, worldly-wise counselor for advice on everything from dinner etiquette to sex. But who was the woman behind the byline?. Iowa-born Eppie Lederer was first hired by the Chicago Sun-Times to take over the daily advice column in 1955 -- and over the next half-century she helped shape the nation's social and sexual landscape. Award-winning journalist Rick Kogan was Ann Landers's last editor and close friend, and he paints a fascinating, full-bodied account of the triumphs, the wisdom, the courage, and the trials of one of the twentieth century's most enduring icons -- including her painful lifelong feud with her identical twin sister, "Dear Abby"; her stubborn refusal to shy away from even the most controversial topics; and the tragic breakup of her own thirty-six-year marriage. Filled with remarkable stories shared by people from all walks of life who were profoundly affected by the good sense and guidance of Ann Landers, America's Mom is a moving tribute to a singular woman who has earned an eternal place in our culture ... and our hearts. more...

Price: $10.99

In this vividly written, compelling narrative, award-winning journalist Neil Henry confronts the crisis facing professional journalism in this era of rapid technological transformation. American Carnival combines elements of memoir with extensive media research to explore critical contemporary issues ranging from reporting on the Iraq War, to American race relations, to the exploitation of the image of journalism by advertisers and politicians. Drawing on significant currents in U.S. media and social history, Henry argues that, given the amount of fraud in many institutions in American life today, the decline of journalistic professionalism sparked by the economic challenge of New Media poses especially serious implications for democracy. As increasingly alarming stories surface about unethical practices, American Carnival makes a stirring case for journalism as a calling that is vital to a free society, a profession that is more necessary than ever in a digital age marked by startling assaults on the cultural primacy of truth. more...

Price: $19.96