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Media
: Advertising
Advertising eBooks
You have selected the subject of Advertising. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 36
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How to Write
By: Meyer, Herbert E.; Meyer, Jill M.
Published by: Storm King Press
The New York Times ' William Safire calls How to Write 'The most helpful book the beginning writer can buy.' No wonder it's sold more than 200,000 copies worldwide! Whether you are a student, a professional - or an aspiring writer - this little handbook will teach you how to communicate your ideas and information clearly and concisely. It will show you how to organize for any writing project, how to turn out a first draft, and how to polish that draft into a finished product.
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Price: $5.00
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The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
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Price: $19.95
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The Culture Code
By: Rapaille, Clotaire
Published by: Broadway Books
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.
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Price: $14.95
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The Fall of Advertising and the Rise of PR
By: Ries, Al; Ries, Laura
Published by: Harper Collins (US)
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers.
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Price: $11.95
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Small Business Marketing For Dummies®
By: Schenck, Barbara Findlay
Published by: John Wiley & Sons, Inc.
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.
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Price: $19.99
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Web Marketing For Dummies®
By: Zimmerman, Jan
Published by: For Dummies
Claim your space in the online marketplace!. Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors.
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Price: $24.99
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Why We Buy
By: Underhill, Paco
Published by: S&S Ebooks
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
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Price: $16.00
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Adland
By: Othmer, James P.
Published by: Doubleday Publishing
Liar's Poker meets The Tipping Point meets Mad Men -a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet.
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Price: $26.95
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Advertising For Dummies®
By: Dahl, Gary
Published by: For Dummies
New info on buzz, publicity, and word-of-mouth advertising. The fun and easy way(r) to create effective ads and increase your profits. Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums—from electronic and print to radio, TV, online, and outdoor formats.
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Price: $21.99
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Advertising International
By: Mattelart, Armand; Chanan, Michael
Published by: Routledge
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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Price: $41.95
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RESULTS: 1 to 10 of 36
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