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Media
: Advertising
Advertising eBooks
You have selected the subject of Advertising. The eBooks in this subject are listed below.
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RESULTS: 31 to 38 of 38
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Media Rules!
By: Reich, Brian; Solomon, Dan
Published by: John Wiley & Sons, Inc. (US)
When it comes to communicating with their target audience, businesses have more than enough tools to get the job done - blogs, podcasts, social networks, search advertising, and much more. This book provides an approach to building business success through modern media.
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Price: $24.95
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A New Brand World
By: Bedbury, Scott
Published by: The Penguin Group (USA)
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Price: $16.00
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
By: Blackshaw, Pete
Published by: Currency
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions.
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Price: $21.95
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Spam Kings
By: McWilliams, Brian S
Published by: O'Reilly Media
The mounting onslaught of email pitches for porn, pills, and penis enlargement has some techno-pundits declaring that spam is on the verge of destroying the Internet. In Spam Kings, author and veteran investigative journalist Brian S. McWilliams delivers a compelling account of the cat-and-mouse game played by spam entrepreneurs (including the notorious Davis Wolfgang Hawke, Dr. Fatburn," and Scott Richter) in search of easy fortunes and the cyber-vigilantes who are trying to stop them. "
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Price: $18.99
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Starting a Business on eBay.co.uk For Dummies®
By: Matthews, Dan; Collier, Marsha
Published by: John Wiley & Sons, Ltd.
Starting a Business on eBay.co.uk For Dummies covers all the essentials an eBay user or budding entrepreneur needs to start a money-making venture by trading on eBay.co.uk. It features straight-talking advice on every aspect of starting and growing a successful business, including; setting-up shop, running successful auctions, delivering goods, keeping customers happy, and maximising profits.
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Price: $27.50
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Web Marketing For Dummies®
By: Zimmerman, Jan
Published by: For Dummies
Claim your space in the online marketplace!. Develop a plan, build a marketing-effective site, and create word-of-Web campaigns. Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors.
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Price: $24.99
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Your Call Is Important to Us
By: Penny, Laura
Published by: Crown Publishing Group
Every once in a while a truth-telling book appears out of nowhere, a book that crystallizes our darkest suspicions and makes us mad as hell—while we’re laughing like fiends. A book like this one. Your Call Is Important to Us is a manifesto for anyone who’s sick and tired of the twenty-first century’s tidal wave of bullshit.
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Price: $12.95
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RESULTS: 31 to 38 of 38
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