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Media
: Community/Alternative Media
Community/Alternative Media eBooks
You have selected the subject of Community/Alternative Media. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 36
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The Accidental Billionaires
By: Mezrich, Ben
Published by: Doubleday Publishing
The bestselling author of Bringing Down the House pens the incredible true story of the accidental creation of Facebook, and the even more amazing tale of what followed. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends-outsiders at a school filled with polished prep-school grads and longtime legacies.
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Price: $25.00
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The Social Media Bible
By: Safko, Lon; Brake, David
Published by: Wiley
The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.
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Price: $29.95
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All a Twitter
By: Morris, Tee
Published by: Que
Make Twitter work for you–right now!. . Twitter! Everyone’s talking about it. Its memberbership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere!. All a Twitter delivers quick, smart answers to the questions everyone’s asking about Twitter: What’s it about? What’s it good for? Is it worth your time? How do you get started? Where can you find great Twitter feeds to follow? How can you build a worldwide audience for your own Tweets?. You name it, Tee Morris answers it–and shows you exactly how to do it, step-by-step, in plain English. No experience? Looking for something new to do with your Tweets? No problem: this is the Twitter book for everyone!. . Covers all this, and more…. • Setting up your Twitter account and getting started in minutes. • Creating great Tweets: making the most of the 140 characters. Twitter gives you. • Using Twitter to make connections, exchange great ideas, and. uncover hard-to-find resources. • Building a Twitter audience–and using it to build your business. • Tweeting to recruit, promote, and coordinate volunteer organizations. • Mastering Twitter etiquette and avoiding beginner mistakes. • Swapping Tweets on your browser, on your desktop, and on your phone!. • Finding tools that make Twitter even more efficient. • And much more…. . . informit.com/que. allatwitterbook.com.
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Price: $15.99
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Blogging For Dummies
By: Gardner, Susannah; Birley, Shane
Published by: For Dummies
* In Part I, readers learn what a blog is, why they might want to create one, and what they need to get started. Includes information on blogging basics, the anatomy of a good blog, and the tools required to get started. * Part II gets readers up and
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Price: $21.99
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Grown Up Digital
By: Tapscott, Don
Published by: McGraw-Hill
The Net Generation Has Arrived. Are you ready for it?. Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information; Seven ways to attract and engage young talent in the workforce; Seven guidelines for educators to tap the Net Gen potential; Parenting 2.0: There's no place like the new home; Citizen Net: How young people and the Internet are transforming democracy. Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.
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Price: $27.95
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Social Media Marketing
By: Evans, Dave; Bratton, Susan (other)
Published by: Sybex
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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Price: $29.99
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Alternative Media
By: Atton, Chris
Published by: Sage Publications, Ltd (UK)
What are `alternative media'? Are they the same as underground, radical or oppositional media? In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites. Alternative Media : Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live. Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom. Locates contemporary alternative media in their cultural, historical and political contexts. Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.
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Price: $55.95
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America's Secret War
By: Friedman, George
Published by: Doubleday Publishing
THE STARTLING TRUTH BEHIND AMERICA'S FOREIGN POLICY AND WAR EFFORT IN AFGHANISTAN, IRAQ, AND BEYOND--FROM THE FOUNDER OF THE COMPANY DUBBED BY BARRON'S AS "THE SHADOW CIA" Dubbed by Barron’s as “The Shadow CIA,” George Friedman’s global intelligence company, Stratfor, has provided analysis to Fortune 500 companies, news outlets, and even the U.
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Price: $16.00
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Becoming the Media
By: Angel, Jen
Published by: PM Press
Clamor Magazine was a movement publication that existed between 2000 and 2006, covering radical politics, culture, and activism. Clamor published 38 issues and featured over 1,000 different writers and artists. The mission statement was: Clamor is a quarterly print magazine and online community of radical thought, art, and action. An iconoclast among its peers, Clamor is an unabashed celebration of self-determination, creativity, and shit-stirring. Clamor publishes content of, by, for, and with marginalized communities. From the kitchen table to shop floor, the barrio to the playground, the barbershop to the student center, it's old school meets new school in a battle for a better tomorrow. Clamor is a do-it-yourself guide to everyday revolution. This analysis is presented as a case study on how movement projects and organizations deal with vital but rarely discussed issues such as management, sustainability, ownership, structure, finance, decision making, power, diversity, and vision.
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Price: $4.95
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The Blog of War
By: Burden, M. Currier
Published by: SIMON & SCHUSTER
Matthew Currier Burden founded www.blackfive.net, one of the most popular military blogs on the Internet. His blog began as an homage to a friend killed on duty in Iraq and quickly became a source of information about what was really happening in Afghanistan and Iraq.
In The Blog of War Burden presents selections from some of the best of the military blogs, the purest account of the many voices of this war. This is the first real-time history of a war, a history written even as the war continues. It offers a glimpse into the full range of military experiences in Afghanistan and Iraq, from the decision to enlist right through to homecoming. There are powerful stories of soldiers in combat, touching reflections on helping local victims of terror and war, pulse-racing accounts of med-evac units and hospitals, and heartbreaking chronicles of spouses who must cope when a loved one has paid the ultimate price. The Blog of War provides an uncensored, intimate, and authentic version of life in the war zone. Dozens of voices come together in a wartime choir that conveys better than any second-hand account possibly can what it is like to serve on the front lines.
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Price: $15.00
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RESULTS: 1 to 10 of 36
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