Business : Sales & Selling

"Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket." —Anthony Parinello, author, Selling to VITO and Stop Cold Calling Forever: "You can never get enough of a good thing!  Read this book and USE its contents!" —Generate more leads and higher sales - without cold calling! Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. more...

Price: $16.95

Reveals the secrets behind the phenomenal success of today's top sales professionals. In The 10 Immutable Laws of Power Selling , leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers. With the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches readers:.:.; The 10 key imperatives for becoming an exceptional performer in today's selling environment.; How to apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions-- even in a recession.; How to identify clients' needs and create solutions to fit those needs.; How to build strong relationships with customers and manage those relationships for long-term success. more...

Price: $16.95

If you want to keep your sales letters out of the bin and in the hands of your customers, Ian Linton shows you how in just 30 minutes. Whether you use sales letters to contact your customers, encourage your sales force or enhance relationships with your distributors, this book shows you how to: lay out letters that achieve results; create irresistible offers and incentives; maximise response rates. more...

Price: $3.95

Great salesmanship starts with a motivated salesperson There are an endless number of sales books that purport to let the reader in on the secrets of great selling. And some of them even have useful ideas and tips. But it doesn’t matter how many tricks a salesperson has if he or she doesn’t have the one most important weapon in any salesperson’s arsenal: the ability to motivate themselves. more...

Price: $19.95

FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING. The program that is revolutionizing highend selling, by showing companies how to ''clone'' their top sales performers. CEOs would pay anything to replicate their best salespeople; CustomerCentric Selling TM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric Selling TM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:.:.; Transform sales calls into interactive conversations.; Position their offerings in relation to buyer needs.; Facilitate a more consistent customer experience.; Achieve shorter sales cycles.; Integrate sales and marketing into a cooperative, cross-functional team. CustomerCentric Selling TM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level. more...

Price: $29.95