Business : Sales & Selling

Sales & Selling eBooks

You have selected the subject of Sales & Selling. The eBooks in this subject are listed below.

RESULTS: 91 to 100 of 235
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Don't Keep Me A Secret
By: Cates, Bill
Published by: McGraw-Hill

Cates writes monthly articles that are picked up by a variety of financial services publications; he conducts more than 70 seminars every year. This work features tactics that are short and accessible, and teaches readers how to identify and successfully meet hundreds of high-quality referrals. more...

Price: $16.95

Drilling for Gold: How Corporations Can Successfully Market to Small Businesses
By: Warrillow, John
Published by: John Wiley & Sons, Inc

Get inside the head of a small business owner. Here's what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses : 'Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses.' -S. Jay Nalli, Vice President, Americas Small Business, IBM more...

Price: $24.95

e-Marketing Strategies: The Hows and Whys of Driving Sales Through e-Commerce
By: Fiore,
Published by: Pearson Education

Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new €˜Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing. more...

Price: $23.99

The Easy Step by Step Guide to Building a Positive Media Profile
By: Rowson, Pauline
Published by: Rowmark

A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

Price: $17.99

Easy step by step guide to Marketing
By: Rowson, Pauline
Published by: Rowmark

How to win and keep customers How to understand your customers and their needs How to make your organisation more marketing orientated How to use some of the promotional tools to target your customers How to build a competitive edge for your organisation How to draw up a marketing plan for your business by following the steps in this guide. more...

Price: $19.99

Easy Step by Step Guide to Successful Selling
By: Rowson, Pauline
Published by: Rowmark

Whether you are selling business to business or to consumers, this guide shows in simple steps how to build a better rapport with your prospects, how to use a sales structure that works, how to overcome objections, how to read and understand body language and how to come away with the business. more...

Price: $17.99

Easy Step by Step Guide to Writing Advertising Copy
By: Brooks, Pamela
Published by: Rowmark

A comprehensive guide to writing advertising copy, this text provides tips on how to identify the target audience; how to write advertisements, brochures, flyers and direct mail; and how to check that the copy is working once written. more...

Price: $17.99

The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
By: Bunnell, David; Luecke, Richard A.
Published by: John Wiley & Sons, Inc.

The eBay Phenomenon tells the inside story of how a hobby/experiment run from Pierre Omidyar's Silicon Valley apartment gave birth to not just a new business model but a whole new industry - creating one of the most powerful forces on the Internet. Featuring interviews with eBay insiders such as CEO Meg Whitman, this compelling and instructive book reveals how, with no blueprint or road map to follow, eBay executives and employees invented their business on the fly - in Internet time. more...

Price: $35.00

The Employer Brand
By: Barrow, Simon; Mosley, Richard
Published by: John Wiley & Sons, Ltd. (UK)

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. more...

Price: $55.00

The End of Advertising as We Know It
By: Zyman, Sergio; Brott, Armin
Published by: John Wiley & Sons, Inc

In this follow-up to his bestselling book The End of Marketing As We Know It , Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising - sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. more...

Price: $27.95

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