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Business : Sales & Selling

Sales & Selling eBooks

You have selected the subject of Sales & Selling. The eBooks in this subject are listed below.

RESULTS: 11 to 20 of 301
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Kellogg on Marketing
By: Iacobucci, Dawn (ed.); Kellogg Marketing Faculty, Northwestern University (other)
Published by: John Wiley & Sons, Inc. (US)

From the Kellogg School of Management at Northwestern University, the most prestigious school in marketing, comes this anthology of the best and most influential cutting-edge thinking on marketing strategy. Featuring chapters written by Kellogg's world-renowned marketing faculty - including Philip Kotler, the 'guru' of the field - Kellogg on Marketing explores three key areas of discussion: new approaches to the fundamental marketing concepts - segmentation, targeting, and positioning; changing strategies for the key marketplace tools, referred to as the 4Ps (product, price, promotion, place); and a look at the future of marketing. Written to appeal to executives in any industry. more...

Price: $35.00


Make a Fortune Promoting Other People's Stuff Online
By: Gardner, Rosalind
Published by: McGraw-Hill

“It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.”. -Allan Gardyne, AssociatePrograms.com. The definitive guide to planning and managing a successful online affiliate business!. Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to: Navigate the different affiliate programs, from commissioned-based “click-through” programs to CPM impressions to flat-fee referral; Identify the products and programs that are profitable-and the ones to avoid; Ask the right questions before you join an affiliate program; Research, understand, and sell to your niche market; Negotiate for a higher percentage on your commission; Stay on top of developments in the industry. Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer!. Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling Super Affiliate Handbook . Her website is NetProfitsToday.com. more...

Price: $21.95


Marketing Dynamics
By: Rajagopal
Published by: New Age International

About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency, integration, and leverage, managers may learn, as how bunch of marketing strategies fit into the needs of the marketplace, the skills of the company, and the vagaries of the competition. Finally, this book attempts in aligning the theory and practice of marketing dynamics in a firm. Contents: Understanding Competitors and Competition Product Strategy Brand Strategy Pricing Strategy Distribution Strategy Promotion Strategies Marketing Research Sales Management Strategic Marketing Innovative Marketing Strategies. more...

Price: $50.00


The New Strategic Selling
By: Miller, Robert B.; Heiman, Stephen E.; Tuleja, Tad
Published by: Business Plus

more...

Price: $9.99


Perfect Phrases for Sales Presentations
By: Diamond, Linda Eve
Published by: McGraw-Hill

THE RIGHT PHRASE FOR THERIGHT SITUATION—EVERY TIME. When it comes to sales presentations, every word counts—but who has the time tocraft perfect presentations all the time?. You do—when you have Perfect Phrases for Sales Presentations . This go-to guide isexactly what you need to streamline this critical process. With hundreds of ready-to-use, time-saving phrases for delivering a winning sales presentation, this conciseguide provides the ideal language for: Making a great fi rst impression; Finding and cultivating prospective clients; Grabbing and holding your customer’s attention; Establishing your product’s value; Getting commitment—and closing the deal more...

Price: $10.95


PowerPoint Presentations That Sell
By: Cooper, Adam B.
Published by: McGraw-Hill

Powerful presentations thatclose every deal!. It’s time to rethink your approach to PowerPoint® presentations. Rather than oversee data-filled informationsessions, you need to tell a compelling story that holds your audience’s attention while selling yourideas. PowerPoint ® Presentations That Sell helps business professionals efficiently structure presentations thataddress audience needs, while providing the necessary tools to create slide elements. With sample slideson every page, this unique guide explains how to: Format and organize slides to emphasize your main points; Select and create compelling charts using data; Use shortcut techniques to create slides faster; Create a memorable, focused conclusion. Ending with a case study displaying each presentation tip in action, PowerPoint ® Presentations That Sell replaces the same old features and benefits with actionable recommendations in a dynamic package guaranteedto get results. more...

Price: $18.95


Pricing for Profitability
By: Daly, John L.
Published by: John Wiley & Sons, Inc. (US)

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. more...

Price: $105.00


ProActive Sales Management
By: Miller, William "Skip"
Published by: AMACOM

Today’s sales managers have to be quicker than ever, being more proactive about hiring the best performers and retaining them, multi-tasking, and managing complex sales processes in order to close more and more deals. This book provides readers with a proven method for managing the sales process as well as the salespeople. Packed with specific, field-tested techniques, ProActive Sales Management shows sales managers how to: • motivate a sales team • get their sales team to prospect and qualify • create a proactive sales culture • effectively coach and counsel up and down the sales organization • reduce reports to one sheet of paper and 10 minutes a week • forecast with up to 90% accuracy • take A players to A+ levels Packed with all new metrics and tactics for making the numbers in today’s sales environment, this is an important resource no sales manager should be without. more...

Price: $24.95


ROI Selling
By: Nick, Michael J.; Koenig, Nick
Published by: Dearborn Trade Publishing

While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling case for their products and services. more...

Price: $27.00


Selling to Vito
By: Parinello, Anthony
Published by: Adams Media

This book contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. more...

Price: $12.95


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