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Business
: Sales & Selling
Sales & Selling eBooks
You have selected the subject of Sales & Selling. The eBooks in this subject are listed below.
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RESULTS: 31 to 40 of 193
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Beyond Traditional Marketing
By: Kashani, Kamran; Jeannet, Jean-Pierre; Horovitz, Jacques
Published by: John Wiley & Sons, Ltd.
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level.
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Price: $50.00
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Blue’s Clues for Success
By: Tracy, Diane
Published by: Dearborn Trade Publishing
The story of the world's #1 preschooler show clues you in on its secrets for success. Go "backstage" and learn how a children's animated television show became a multi million dollar enterprise. Blue's Clues for Success: The 8 Secrets Behind a Phenomenal Business reveals proven strategies you can apply to achieve success in your own company, team, career, or life.
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Price: $22.00
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
By: Haig, Matt
Published by: Kogan Page
Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi million-dollar campaigns behind them, only to sink without trace. Matt Haig starts with classic examples from every era of branding and moves towards more recent failures.
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Price: $19.75
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The Brand Who Cried Wolf
By: Deming, Scott
Published by: John Wiley & Sons, Inc. (US)
Defines a brand in terms of establishing relationships with your customers. This book differentiates a brand experience from ones that are transactional or meet customer expectations. It highlights the importance of changing your perspective to adopt your customer's point of view. It analyzes the results of changing your perspective.
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Price: $24.95
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Branding Governance
By: Ind, Nicholas; Bjerke, Rune
Published by: John Wiley & Sons, Ltd. (UK)
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
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Price: $50.00
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Brands Laid Bare
By: Ford, Kevin
Published by: John Wiley & Sons, Ltd. (UK)
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass.
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Price: $50.00
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The Business of Brands
By: Miller, Jon; Muir, David
Published by: John Wiley & Sons, Ltd. (UK)
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers.
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Price: $37.50
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Buying and Selling a Business
By: Klueger, Robert F.
Published by: John Wiley & Sons, Inc.
An updated edition of the popular guide to buying and selling a business Written in clear terms by a man who has been involved in scores of sales of businesses, private offerings, and corporate reorganizations, this handy guide covers everything entrepreneurs need to know to buy or sell their business.
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Price: $16.95
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The Certifiable Salesperson: The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales
By: Hopkins, Tom; Laaman, Laura
Published by: John Wiley & Sons, Inc
Many professions, including medicine, law, and finance have certification programs. Skills are identified and taught to keep these professionals' performance at a high level. Why not sales? In The Certifiable Salesperson , bestselling author and sales guru Tom Hopkins and leading sales consultant Laura Laaman play on the double meaning of 'certifiable' and demonstrate how readers can become both a reputable professional with a specialized skill set and a salesperson going crazy with record sales. This handy reference help readers master the art of selling, enabling them to close more deals in less time.
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Price: $19.95
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Clients Forever
By: Carter, Doug
Published by: McGraw-Hill
Written by a nationally recognized speaker and sales trainer, this book shows you how to build your business through long-term relationships with your favourite kind of clients. Containing many examples, along with case studies and personal development activities, it serves as a useful career enhancement guide.
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Price: $14.95
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RESULTS: 31 to 40 of 193
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