Business : Sales & Selling

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. more...

Price: $19.95

CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors’ extensive experience of working with companies to successfully implement and manage their CRM programmes. more...

Price: $62.25

FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING. The program that is revolutionizing highend selling, by showing companies how to ''clone'' their top sales performers. CEOs would pay anything to replicate their best salespeople; CustomerCentric Selling TM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric Selling TM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals:.:.; Transform sales calls into interactive conversations.; Position their offerings in relation to buyer needs.; Facilitate a more consistent customer experience.; Achieve shorter sales cycles.; Integrate sales and marketing into a cooperative, cross-functional team. CustomerCentric Selling TM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level. more...

Price: $29.95

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to:. · Plan a direct marketing campaign. · Integrate new technology with conventional direct marketing practice. · Maximise the impact, efficiency and return on investment of your activites. · Evaluate the success of a campaign - and improve on it next time!. Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area. more...

Price: $45.95

In the ever-changing world of sales, there is no single, surefire, tried-and-true method that can be readily imitated by anyone to miraculously improve performance. In fact, the world's best salespeople are not characterized at all by their technique. But they do share one common trait: Successful sales reps use their individual aptitudes to succeed in their work environment. Discover Your Sales Strengths is an extraordinary program built upon the concept that every person already possesses the tools necessary to become an amazing salesperson. Please note that this ebook edition does not permit access to the individualized material or tests on the Internet. more...

Price: $9.95