Business : Sales & Selling

Do you want to increase your sales? Why not tap the fastest-growing consumer market in the country?. According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 – exceeding the annual GNP of all but the nine largest economies of the world. Yes, the marketplace has gone global, but many business owners, CEOs, and salespeople haven’t yet made the transition. As a result, they’re handing their share of this potentially lucrative market to anyone who’s smart and ambitious enough to accommodate customers from other cultures. Don’t let your competitors chip away at your multicultural market share without a fight. By being the first in your industry to pursue the multicultural market, you have an excellent opportunity to boost your sales and your bottom line. And Cross-Cultural Selling For Dummies shows you how. In Cross-Cultural Selling For Dummies, diversity and sales expert Michael Soon Lee of EthnoConnect (www.EthnoConnect.com) and sales coach and speaker Ralph R. Roberts (AboutRalph.com) team up to show you how to adjust your strategies to the needs of buyers from other cultures, so you can instantly grow your market by at least a third!. Cross-Cultural Selling For Dummies provides practical tips and strategies showing you exactly what you need to do to appeal to clientele from different cultures:.:.; Assess your multicultural readiness (a self-test).; Meet and greet prospective clients without turning them off.; Adapt your sales presentation and techniques for optimum effect.; Recognize multicultural buying signals.; Acquire closing techniques that are more effective with clients from other cultures.; Negotiate with clients who may have more experience and expertise with haggling than you do.; Build your referral base in the ethnic community.; Hone your multicultural customer service skills.; Adjust your marketing campaign to make it more appealing to clien more...

Price: $21.99

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading. more...

Price: $62.95

The game may have changed, but one rule is constant: A company is only as good as the service it gives. more...

Price: $18.95

In the ever-changing world of sales, there is no single, surefire, tried-and-true method that can be readily imitated by anyone to miraculously improve performance. In fact, the world's best salespeople are not characterized at all by their technique. But they do share one common trait: Successful sales reps use their individual aptitudes to succeed in their work environment. Discover Your Sales Strengths is an extraordinary program built upon the concept that every person already possesses the tools necessary to become an amazing salesperson. Please note that this ebook edition does not permit access to the individualized material or tests on the Internet. more...

Price: $26.95

An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking, 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies. more...

Price: $29.95