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Media : Media Analysis

Media Analysis eBooks

You have selected the subject of Media Analysis. The eBooks in this subject are listed below.

RESULTS: 61 to 70 of 72
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Rethinking Public Relations
By: Moloney, Kevin
Published by: Routledge

PR is a A£2.3billion UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets. more...

Price: $190.00


Screening the Male
By: Cohan, Steve; Hark, Ina Rae
Published by: Routledge

A series of essays from an impressive group of international scholars re-examines the problematic status of masculinity both in Hollywood cinema and feminist film theory. more...

Price: $37.95


Spin This!: All The Ways We Don't Tell the Truth
By: Press, Bill
Published by: ATRIA BOOKS

Spin - intentional manipulation of the truth - is everywhere. It's in the White House, in law, in journalism, and in advertising. Here, Bill Press investigates what spin is, who does it, why they do it, and its impact on American society. He turns the tables on the purveyors of spin - spin doctors - noting some of their biggest blunders. more...

Price: $13.00


Strange Bedfellows
By: Peterson, Russell L.
Published by: Rutgers University Press

It is no coincidence that presidential candidates have been making it a point to add the late-night comedy circuit to the campaign trail in recent years. The 2000 race saw both Al Gore and George W. Bush reading their own Top Ten lists on The Late Show with David Letterman. In 2004, John Edwards actually announced his candidacy on Comedy Central’s Daily Show. Candidates for the 2008 presidential election began their late-night bookings almost as soon as they launched their campaigns. If, when they tune in to Jay or Dave during the election season, viewers are as apt to see John McCain or Hillary Clinton sitting next to the host as Ben Affleck or Jessica Simpson, it is because recent polls have consistently found that a significant number of Americans—and an even larger proportion of those under the age of thirty—get at least some of their “news” about politics and national affairs from comedy shows. While this trend toward “infotainment” strikes some observers as a debasement of our national discourse—the triumph of fluff over substance—the reality, according to Russell L. Peterson, is more complex. This programming is more than a mere replacement for traditional news outlets; it plays its own role in shaping public perception of government and the political process. more...

Price: $19.00


Tabloid Television
By: Langer, John
Published by: Routledge

This book provides an eclectic and intriguing look at one of the most maligned areas of television news; John Langer offers some interesting speculation about where television news may be heading. more...

Price: $39.95


Television Across Asia
By: Moran, Albert; Keane, Michael
Published by: RoutledgeCurzon

This book explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia. more...

Price: $170.00


Television Handbook
By: Holland, Patricia
Published by: Routledge

The Television Handbook provides a critical introduction to both the theory and practice of the television industry. The author considers the history and structure of British television and also the implications of the digital revolution. more...

Price: $33.95


Timeshift
By: Cubitt, Sean
Published by: Routledge

Focusing on the aesthetics of video, Timeshift tests current semiotic, postmodernist and psychoanalytic approaches in the laboratory of real-life video viewing. more...

Price: $37.95


Understanding Audiences
By: Ruddock, A.
Published by: Sage Publications, Ltd (UK)

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. more...

Price: $53.95


Understanding Media Users
By: Wilson, Tony
Published by: Wiley-Blackwell

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “ active audience” at the core of media studies.:.; examines the relationship between media and audiences by one of the world’s leading media scholars.; provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory.; charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies.; concludes with additional insights into the future of media reception in a global age. more...

Price: $84.95


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RESULTS: 61 to 70 of 72


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