Media : Media, Communication and Cultural Studies

The ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content. more...

Price: $29.95

The host of NPR's Morning Edition chronicles the rise of radio and television news In this brisk and incisive account, Bob Edwards shows us how Edward R. Murrow helped establish broadcast journalism-and, in the process, reminds us how far most broadcast news has fallen from the reportorial standards set by Murrow and the people he hired at CBS. Sent to Europe in the late 1930s by CBS, Murrow pioneered the concept of radio reports by foreign correspondents, nightly roundups of European news, and, later, "you are there" reports from London during the blitz. After the war, Murrow launched See It Now, the first in-depth television news program-and helped make CBS the gold standard for television news. Edwards brings to life the great stories Murrow covered-the blitz, bombing raids over Berlin, the liberation of Buchenwald, red-baiting by Senator Joe McCarthy-as well as the ups and downs of his career at CBS. Complete with an afterword that analyzes the decline of broadcast news since the 1980s, this book will be required reading for anyone interested in twentieth-century history and the media. "It's amazing to me that Bob Edwards, who didn't know Murrow, knows him so well. . . I found in this book the Murrow I knew."-Daniel Schorr, Senior News Analyst, NPR "Get it, read it, and pass it on. Every aspiring broadcast journalist should have it."—Bill Moyers Bob Edwards (Arlington, VA) has been the host since 1979 of NPR's Morning Edition, the most popular program on public radio, with 13 million listeners each week. He and his program won the prestigious Peabody Award in 1999 for "two hours of daily in-depth news and entertainment expertly helmed by a man who embodies the essence of excellence in radio"; he also won the Edward R. Murrow Award in 1984. He is the author of Fridays with Red. more...

Price: $19.95

An unauthorized look at the philosophical issues raised by one of today's most popular television shows: House. House is one of the top three television dramas on the air, pulling in more than 19 million viewers for each episode. This latest book in the popular Blackwell Philosophy and Pop Culture series takes a deeper look at the characters and issues raised in this Emmy Award-winning medical drama, offering entertaining answers to the fascinating ethical questions viewers have about Dr. Gregory House and his medical team. Henry Jacoby (Goldsboro, NC) teaches philosophy at East Carolina University. He has published articles primarily on the philosophy of mind and was a contributor to South Park and Philosophy. (978-1-4051-6160-2). more...

Price: $17.95

Do you ever get tongue-tied? Want to get your opinion across? Need to write an important business letter? Brush up your written and spoken communication in just 30 minutes with this handy pocket book. more...

Price: $3.95

With stories of hysterical teenagers and obsessive fans killing for their heroes, fans and fandom get a bad press. The Adoring Audience looks deeper into fan culture, particularly as it relates to identity, sexuality and textual production. more...

Price: $39.95