Media : Public Relations

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers. more...

Price: $11.99

A discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release and how to conduct a radio or TV interview. more...

Price: $17.99

Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. more...

Price: $34.95

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work. Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success. more...

Price: $11.95

This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions. more...

Price: $18.95