Media : Public Relations

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. more...

Price: $27.96

The New Future of Public Relations!.  . In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0 , Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.  . You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.  . Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners.  . PR 1.0 vs. PR 2.0. Identify the needs of companies and clients, and how to integrate them for greatest effectiveness.  . Reaching today’s crucial wired medi a. Powerful new strategies for pitching and media distribution.  . Best uses of traditional PR tactics. Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts.  . PR 2.0: Making the most of the newest tools. Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond.  . Social media: Your new 24/7 focus panel. Powerful new ways to capture emerging customer desires and needs.  .   more...

Price: $19.99

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. more...

Price: $19.99

The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. more...

Price: $33.95

The ideal guide both for newcomers to the public relations industry and working professionals who want a handy reference work, this easy-to-follow introduction to the basic principles of PR will also help small and developing businesses and a variety of voluntary and other organizations needing advice. The book provides a survey of the main areas of work involved, including: ethics and the law; working with publishers; making videos, exhibitions, conferences and events; sponsorship; crisis management; new developments in technology. more...

Price: $9.35