Media : Public Relations

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization. more...

Price: $27.96

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.  This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively, with an eye toward social media. more...

Price: $37.50

The New Future of Public Relations!.  . In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0 , Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.  . You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.  . Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners.  . PR 1.0 vs. PR 2.0. Identify the needs of companies and clients, and how to integrate them for greatest effectiveness.  . Reaching today’s crucial wired medi a. Powerful new strategies for pitching and media distribution.  . Best uses of traditional PR tactics. Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts.  . PR 2.0: Making the most of the newest tools. Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond.  . Social media: Your new 24/7 focus panel. Powerful new ways to capture emerging customer desires and needs.  .   more...

Price: $19.99

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp. more...

Price: $48.95

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. more...

Price: $45.95