Media : Radio

The host of NPR's Morning Edition chronicles the rise of radio and television news In this brisk and incisive account, Bob Edwards shows us how Edward R. Murrow helped establish broadcast journalism-and, in the process, reminds us how far most broadcast news has fallen from the reportorial standards set by Murrow and the people he hired at CBS. Sent to Europe in the late 1930s by CBS, Murrow pioneered the concept of radio reports by foreign correspondents, nightly roundups of European news, and, later, "you are there" reports from London during the blitz. After the war, Murrow launched See It Now, the first in-depth television news program-and helped make CBS the gold standard for television news. Edwards brings to life the great stories Murrow covered-the blitz, bombing raids over Berlin, the liberation of Buchenwald, red-baiting by Senator Joe McCarthy-as well as the ups and downs of his career at CBS. Complete with an afterword that analyzes the decline of broadcast news since the 1980s, this book will be required reading for anyone interested in twentieth-century history and the media. "It's amazing to me that Bob Edwards, who didn't know Murrow, knows him so well. . . I found in this book the Murrow I knew."-Daniel Schorr, Senior News Analyst, NPR "Get it, read it, and pass it on. Every aspiring broadcast journalist should have it."—Bill Moyers Bob Edwards (Arlington, VA) has been the host since 1979 of NPR's Morning Edition, the most popular program on public radio, with 13 million listeners each week. He and his program won the prestigious Peabody Award in 1999 for "two hours of daily in-depth news and entertainment expertly helmed by a man who embodies the essence of excellence in radio"; he also won the Edward R. Murrow Award in 1984. He is the author of Fridays with Red. more...

Price: $19.95

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences, And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. more...

Price: $29.95

The Fairness Doctrine, a law on the FCC books, requires anyone who licenses broadcast time, to provide equal airtime to the opposing point of view on any issue of public importance. It was first enforced in 1949 and was repealed in 1987 under the Reagan Administration. Certain Democratic Senators such as Pelosi, Reid and Bingaman have recently voiced interest in having it enforced again. Conservative and Christian talk show hosts especially, but not exclusively, see this as an attempt to silence freedom of speech and see it as a violation of the first Amendment. They fear that the upshot will be an end to controversial talk radio. Jennings’s Censorship provides a history and context for what is sure to be a new battleground in the culture wars. more...

Price: $24.00

So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There’s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition and it’s recognition that sells – whether you are selling software or soft furnishings, hot dogs or hot air balloons. From writing a press release to taking photos, organising a press conference to setting up interviews, facing the reptiles of the press to broadcasting in prime time, DO YOUR OWN PR tells you step by step how to master the skills of the spin doctor and raise your own profile. more...

Price: $7.99

Details the work undertaken by the ILO’s InFocus Programme on Boosting Employment through Small Enterprise Development (SEED) to collaborate with the commercial radio media to enhance information provision, communication and respresentation for micro and small enterprises in Africa. more...

Price: $5.00