Media : Radio

As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting started to job negotiations·Programming--talk radio and music, from format science to picking the hits·Relationships with listeners--everything from staying in touch with your audience to public image·Branding, marketing, and advertising the radio station·Research--music tests, audience analysis, ratings, and more·Practical information about management policies·Radio realities--information on rules and regulationsThis latest edition has been updated to include: ·Important updates on an ever-evolving field·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more…to be accompanied by an on-line section of electronic forms for convenience·Ideas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Ol more...

Price: $41.95

Radio Drama brings together the practical skills needed for radio drama, such as directing, writing and sound design, with media history and communication theory. more...

Price: $41.95

Radio Goes to War is the first comprehensive and in-depth look at the role of domestic radio in the United States during the Second World War. As this study convincingly demonstrates, radio broadcasting played a crucial role both in government propaganda and within the context of the broader cultural and political transformations of wartime America. more...

Price: $15.95

Charles Stanley turned PYE Radio into a multinational company with thousands of employees. This text explores the context of the political, technological and business changes of the time, and shows how an ambitious businessman was brought down by the qualities that made him so successful. more...

Price: $50.00

Jason Loviglio shows how early network radio produced a new type of community marked by contradictions and tensions between public and private, mass media and democracy, and nation and family. Examining a broad range of radio programs, including Vox Pop, and FDR's Fireside Chats, Radio's Intimate Public illustrates how media space promised listeners a fantasy of social mobility and access. more...

Price: $58.50