Business : Customer Service

Get into the minds of consumers and increase your revenue!. Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.: Why do they buy? — understand the decision-making process consumers go through when considering a purchase;. Apply behavior to marketing — learn the 4Ps of marketing and how consumer behavior plays a role in each;. Gain a deeper understanding of the individual consumer — gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions;. Explore external influences on customers — from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected;. Craft your marketing strategy — use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets;. Implement your plan — create powerful positioning strategies and reach customers where they're at with a message that motivates them. Open the book and find:.: Actionable, real-world insight and advice;. Tips to help you lead consumers from attention to action;. Research techniques and marketing tips;. How self-concepts and lifestyle change consumer behavior;. Methods for cultivating repeat business and loyalty;. Ways to protect against consumer misbehavior;. Advice on encouraging new product adoption;. Ten ways to enhance customer satisfaction more...

Price: $21.99

"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...

Price: $25.00

Fully updated bestseller now covers the latest Web 2.0 tools. The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community. more...

Price: $34.99

To compete in today's competitive marketplace, customer focus is no longer simply nice to have—it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever; The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; The context of some of the popular CRM buzzwords; The differences between CRM and business intelligence, and why they're symbiotic; Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic; Case studies of visionary companies who've done CRM the right way. more...

Price: $47.99

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. more...

Price: $65.00