 | | |
Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
|
RESULTS: 1 to 10 of 140
PAGE: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ›› Next
 |
The 22 Immutable Laws of Branding
By: Ries, Al; Ries, Laura
Published by: Harper Collins (UK)
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
more...
Price: $14.95
|
 |
Google AdSense For Dummies
By: Ledford, Jerri L.
Published by: For Dummies
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successf
more...
Price: $24.99
|
 |
The Adweek Copywriting Handbook
By: Sugarman, Joseph
Published by: John Wiley & Sons, Inc. (US)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
more...
Price: $19.95
|
 |
The Fall of Advertising and the Rise of PR
By: Ries, Al; Ries, Laura
Published by: Harper Collins (US)
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers.
more...
Price: $11.95
|
 |
Kotler on Marketing: How to Create, Win, and Dominate Markets
By: Kotler, Phillip
Published by: FREE PRESS IMPRINT
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
more...
Price: $30.00
|
 |
24 Brand Mantras
By: Kapoor, Jagdeep
Published by: SAGE India
This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch,. build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a consumer-focus. approach. The updated version of the book covers all the important elements. of marketing including segmentation, advertising, promotion, sales, distribution,. product portfolio design, pricing and customer service. Well illustrated with. examples of latest brands, the book is a must read for brand managers, entrepreneurs,. marketing managers, advertising professionals and management students.
more...
Price: $19.95
|
 |
77 1/2 Public Relations Tips
By: Chernov, Joe
Published by: Krug Publishing
Puzzled by how you can get greater public recognition for your product?
Would you like to reduce your marketing spending by getting FREE publicity for your company?
If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations and condenses it down to 77 (and a half) easy-to-follow tips for anyone who wants to get more from PR.
more...
Price: $7.77
|
 |
Adland
By: Mark TUNGATE
Published by: Kogan Page
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry.
more...
Price: $39.95
|
 |
Adland
By: Othmer, James P.
Published by: Doubleday Publishing
Liar's Poker meets The Tipping Point meets Mad Men -a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet.
more...
Price: $26.95
|
PAGE: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | ›› Next
RESULTS: 1 to 10 of 140
| | Business Best Sellers
Special Offers
 First time to eBooks.com?
Easy steps to using eBooks
Sign up for Email Alerts
Receive an email alert when we release new books in your field.
New York Times Bestsellers - $9.99
eBook versions of the New York Times Best Sellers - at just $9.99
Best Selling Fiction Titles
Books that are definitely worth a read - our Best Selling Fiction
Free Excerpts
Free excerpts for titles which are new, noteworthy or strongly in demand this month.
Just Arrived!
We're adding hundreds of great titles each month.
Recently Reduced Titles
On Sale - Our favorite and most popular ebooks!
Featured Authors
20% off titles by our favorite authors!
Maintain Your Brain
Is your grey matter in need of a tune up??? Take a look at some of these excellent titles, to stimulate your synapses!
Visit the Cambridge University Press eBook Store
Cambridge University Press, the oldest university press in the world, has just launched its own eBook Store, powered by eBooks.com.
Wealth Building
Be inspired to gain control of your financial future with titles that give you the motivation and information necessary to create abundance.
McGraw-Hill Bestsellers
Learn more. Do more... with McGraw-Hill
Gift Certificates
Give the gift of reading with an eBooks.com Gift Certificate
| |
