Business : Advertising & Promotion

Advertising & Promotion eBooks

You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.

RESULTS: 111 to 120 of 130
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Profitable Marketing Communications
By: Young, Antony; Aitken, Lucy
Published by: Kogan Page

Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return. The authors propose a new marketing model, which helps business-owners, CEOs, CFOs and marketers apply an investment-led approach where the focus is value, not cost. Profitable Marketing Communications introduces investment disciplines and strategies to marketing practices. It offers insight into how marketers have delivered outstanding marketing ROI for their companies. Finally, it provides a blueprint to maximize the returns from marketing communications. Case studies show how marketing works as part of a wider business strategy and prove that marketing can give customers, staff and shareholders good reason to stay loyal to companies. more...

Price: $39.95

Promiscuous Customers: Invisible Brands, Delivering Value in Digital Markets
By: Bayler, Michael; Stoughton, David
Published by: Capstone Publishing

Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers: Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management. more...

Price: $24.95

Public Relations Cases
By: Moss, Danny (ed.); DeSanto, Barbara (ed.)
Published by: Routledge

This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. more...

Price: $41.95

Public Relations Strategy: A Guide to Corporate Communications
By: Oliver, Sandra
Published by: Kogan Page

This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, may be aware of the requirements of the tactical profession like media relations, trade shows, publicity events - but still struggle with overall management strategy. Clearly explained and using case studies from around the world, this is a title for those who wish to explore strategic theories and models in corporate communications management. more...

Price: $15.65

Reading Ads Socially
By: Goldman, Robert
Published by: Routledge

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the way we think about ourselves, our relationships and our desires. more...

Price: $145.00

The Religious Dimensions of Advertising
By: Sheffield, Tricia
Published by: Palgrave Macmillan

Explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. This book argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. more...

Price: $65.00

Reworking Qualitative Data
By: Heaton, J.
Published by: Sage Publications Ltd.

Comprehensive and invaluable introduction to this growing field of social research and will be a useful aid to academics, researchers and postgraduate students across the social sciences, but particularly in sociology and anthropology. more...

Price: $119.00

Sell Yourself Without Selling Your Soul
By: Harrow, Susan
Published by: PerfectBound

Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, Susan Harrow will show you how to master the art of self-promotion with style and substance. Written in a conversational, woman-to-woman style, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivate, not to mention proven techniques to save you time, grief, and money. more...

Price: $12.95

Selling Out
By: Chasin, Alexandra
Published by: Palgrave Macmillan

This text looks at the mainstreaming of the gay and lesbian consumer. It shows how the gay movement's political identity has been whitewashed by its eagerness to be embraced by the mainstream. more...

Price: $17.95

Sex in Advertising
By: Reichert, Tom (ed.); Lambiase, Jacqueline (ed.)
Published by: Routledge

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer more...

Price: $47.95

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RESULTS: 111 to 120 of 130

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