Business : Advertising & Promotion

Advertising & Promotion eBooks

You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.

RESULTS: 11 to 20 of 118
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Kotler on Marketing: How to Create, Win, and Dominate Markets
By: Kotler, Phillip
Published by: FREE PRESS IMPRINT

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. more...

Price: $16.99

The New Positioning
By: Trout, Jack
Published by: McGraw-Hill

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. more...

Price: $12.95

Pick Me
By: Vonk, Nancy; Kestin, Janet
Published by: John Wiley & Sons, Inc.

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. more...

Price: $19.95

Positioning
By: Ries, Al; Trout, Jack
Published by: McGraw-Hill

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities. A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking. more...

Price: $24.95

101 Ways to Increase Your Sales
By: Forsyth, Patrick
Published by: Kogan Page

In today's increasingly competitive market place, getting sales has never been tougher. Having an excellent product or service, persuasive approach and good customer relations is not enough: something extra is needed. more...

Price: $9.45

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
By: Ries, Al; Ries, Laura
Published by: HarperCollins US

Free excerpts are available for this ebook: Download Free Excerpt for Adobe Reader Download Free Excerpt for Microsoft Reader Download Free Excerpt for Palm Reader Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding , this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so. more...

Price: $14.95

77 1/2 Public Relations Tips
By: Chernov, Joe
Published by: Krug Publishing

Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations and condenses it down to 77 (and a half) easy-to-follow tips for anyone who wants to get more from PR. more...

Price: $7.77

Adland
By: Mark TUNGATE
Published by: Kogan Page

Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry. more...

Price: $39.95

Ads to Icons
By: Paul SPRINGER
Published by: Kogan Page

Exploring the direction of advertising, this book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create channels through which to reach customers. It also provides a review and analysis of the changing media landscape. more...

Price: $47.50

AdValue
By: Butterfield, Leslie
Published by: Butterworth-Heinemann (Elsevier Science & Technology Books)

Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. more...

Price: $39.95

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