Business : Advertising & Promotion

Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes. In The Future of Advertising , international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years. In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including:.:.; Changes in the long-entrenched commission system.; Consolidation of major agencies.; Internet and E-tailing initiatives. more...

Price: $24.95

In the Age of Google, speed dating, and ever-shorter attention spans, Sam Allman is an expert in a vital life skill: how to create meaningful human contact. In his book Heart & Mind Selling the acclaimed 'Sales Love Doctor' shows readers how to significantly increase sales and retain customers by learning how to connect with their emotions and thought processes. After reading Allman's book, readers won't just close sales. They'll build mutually satisfying, long-term relationships. Sam Allman is an internationally recognized motivational speaker, consultant, trainer, salesman, and author. For almost two decades Allman has been one of the most in-demand sales speakers, delivering high content, customized, inspiring programs in areas such as leadership, customer service, management development, team building, retail sales, and personal quality management. He has developed training department "universities" for major corporations that have helped companies produce profits. more...

Price: $19.95

Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. A business memoir and a practical guide to harnessing the power of disruption. more...

Price: $27.95

Presents the techniques and principles that can be applied to almost any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, and radio. The author presents these in the form of rules, such as: know your target market; do research; answer the brief; be relevant; be objective; and more. more...

Price: $25.00

Leading Global Marketing Executive, Fortune 500 Company.  . How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:.  : Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more; New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette; How to create a marketing culture of accountability, and empower change throughout your organization; Indispensable reading for every marketing leader, manager, and business strategist. For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.  . Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations… learn faster, act faster, and drive maximum value from every marketing investment you make. more...

Price: $27.99