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Business
: Advertising & Promotion
Advertising & Promotion eBooks
You have selected the subject of Advertising & Promotion. The eBooks in this subject are listed below.
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RESULTS: 71 to 80 of 113
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Irresistible Forces: The Business Legacy of Napster & the Underground Internet
By: Merriden, Trevor
Published by: Capstone Publishing
This book is about - but not only about - Napster. The story of Napster is important in its own right, but its legacy even more so. The phenomenon that surrounds Napster has highlighted the extraordinary potential for the mass mobilisation of consumer and community power. This irresistible force - the underground Internet - has blown apart conventional models of doing business.
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Price: $24.95
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Kotler on Marketing: How to Create, Win, and Dominate Markets
By: Kotler, Phillip
Published by: FREE PRESS IMPRINT
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
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Price: $16.99
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Language of Advertising: Written Texts
By: Goddard, Angela
Published by: Routledge
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
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Price: $18.95
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Leap: A Revolution in Creative Business Strategy
By: Schmetterer, Bob
Published by: John Wiley & Sons, Inc
In Leap , Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand–they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz.
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Price: $29.95
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Learning from Winners
By: Pettit, Raymond
Published by: Lawrence Erlbaum Associates
Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy.
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Price: $29.00
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Life After the 30-Second Spot
By: Jaffe, Joseph
Published by: John Wiley & Sons, Inc.
The old media strategies advertisers used for decades no longer work. Here's what does!
Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work.
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Price: $29.95
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Market Yourself and Your Career
By: Davidson, Jeff
Published by: Electronic & Database Publishing, Inc.
In an era of constant re-organization, down-sizing, mergers, contract work, and short-term employment, you have to take full responsibility for your own career progress. “Market Yourself and Your Career” is a hands-on, practical guide to becoming your own career coach. It will show you how to: Initiate specific action steps to success, develop key interpersonal skills to boost your career, identify the right people to help you advance up the corporate ladder, get noticed by the boss (in a positive way), make your work count twice and overcome common obstacles. “Market Yourself and Your Career” is chock-full of specific advice that has helped thousands of professionals everywhere. Nobody is going to toot your horn for you, but Jeff Davidson can show you how to do it yourself!
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Price: $12.95
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Marketing for the Home-Based Business
By: Davidson, Jeff
Published by: Electronic & Database Publishing, Inc.
This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.
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Price: $15.95
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Marketing Identities Through Language
By: Martin, Elizabeth
Published by: Palgrave Macmillan
Explores the impact of globalization on the language of French advertising. This book shows that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
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Price: $99.55
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RESULTS: 71 to 80 of 113
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