Language Arts & Disciplines : Communication

Problems with punctuation? Grappling with grammar? Stuck for a suitable sentence? In just 30 minutes this practical guide will introduce you to the skills of successful business writing, helping you produce clear and correct text, first time, every time. more...

Price: $3.95

An easy to read reference guide to the business and management side of producing animation. more...

Price: $39.95

Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates meaning. Yet, till now, an awareness of the basic cultural processes affecting contemporary brands, such as historical context, ethical concerns and consumer response, has been missing. This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: - brand building - corporate identity management - marketing communication - brand theory. Reflecting the growth of brand research, this excellent text includes case studies of iconic international brands such as Lego, Nokia and Benetton, and analysis by leading researchers including John Balmer, Mary Jo Hatch, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them. more...

Price: $58.95

Effective communication lies at the heart of every successful business. All good communication involves an efficient exchange of information, both internally and externally. In addition, knowing what and how to convey a message is equally important. Proliferating methods of communication, e.g. email, fax, mobile, Internet, telephone, verbal and non-verbal exchanges, widen the range of choices, and also increase the chances of choosing an inappropriate channel for getting your message across. more...

Price: $55.00

Effective Speaking provides the hard scientific information about audience psychology, text preparation, presentation methods, voice production, body language and persuasive advocacy which will help would-be speakers improve their performance. The emphasis throughout is on practical self-help, on methods which have been shown to work, with clear explanations of just why they are effective. more...

Price: $45.95