Language Arts & Disciplines : Communication

The Internet is developing quicker in Asia than in any other region of the world. This book is the first comprehensive analysis of the information society in an Asian context, and the impact of these technologies in Asia. more...

Price: $49.95

Packed full of pictures that show and explain each sign, Baby Signing 1-2-3 makes teaching American Sign Language easier than ever. more...

Price: $12.95

Communication in organizations takes place under certain circumstances which demand specific analytical approaches. The current study focuses on the following questions: How can meetings be analyzed in relation to the organization in which they take place more...

Price: $132.30

Examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. It covers: genetic information and "facticity"; social issues and implications; and the economic and legal issues raised by the production and ownership of information. more...

Price: $95.00

Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction creates meaning. Yet, till now, an awareness of the basic cultural processes affecting contemporary brands, such as historical context, ethical concerns and consumer response, has been missing. This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: - brand building - corporate identity management - marketing communication - brand theory. Reflecting the growth of brand research, this excellent text includes case studies of iconic international brands such as Lego, Nokia and Benetton, and analysis by leading researchers including John Balmer, Mary Jo Hatch, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them. more...

Price: $39.95