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Mass Media eBooks
You have selected the subject of Mass Media. The eBooks in this subject are listed below.
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RESULTS: 1 to 10 of 70
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De-Westernizing Media Studies
By: Curran, James; Park, Myung-Jin
Published by: Routledge
Brings together leading media critics from around the world to address central questions in the study of media. Essential reading for anyone who wants to understand the relationship between mass communication and society.
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Price: $35.95
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New Media Campaigns and the Managed Citizen
By: Howard, Philip N.; Bennett, W. Lance; Entman, Robert M.
Published by: Cambridge University Press
Technological innovations can alter the organization of power in politics, and it is difficult to distinguish political systems from their communication technologies. This book explores how political organizations use new information technologies to construct public opinion, and analyzes what it means to be a citizen in a modern, representative democracy.
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Price: $20.00
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Advertising and Consumer Citizenship
By: Cronin, Anne
Published by: Routledge
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.
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Price: $41.95
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Advertising to Children on TV
By: Gunter, Barrie
Published by: Lawrence Erlbaum Associates
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
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Price: $59.95
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All I Did Was Ask
By: Gross, Terry
Published by: Hyperion
A fascinating collection of 40 revealing and entertaining interviews from Terry Gross, one of America's most popular radio personalities.
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Price: $10.95
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Argumentation
By: Eemeren, Frans H. van
Published by: Lawrence Erlbaum Associates
This title teaches step by step the insights that are required to perform the different tasks that have to be carried out well to analyze, evaluate, and present argumentation adequately and to be able to reflect on the problems one may encounter.
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Price: $45.00
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Asian Media Studies
By: Erni, John Nguyet; Chua, Siew Keng
Published by: Blackwell Publishing, Ltd
A volume of original essays that provide new perspectives in Asian media studies. Accounting for a paradigm shift in these studies from cultural imperialism to globalization, this book re-theorizes Asian media studies to develop a larger context of critical internationalism in the field.
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Price: $78.95
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Broadcast Announcing Worktext
By: Stephenson, Alan; Reese, David; Beadle, Mary
Published by: Focal Press (Elsevier Science & Technology Books)
Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion DVD illustrates techniques and concepts in each chapter with audio and visual examples.
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Price: $54.95
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The Broadcast Century and Beyond
By: Hilliard, Robert L; Keith, Michael C
Published by: Focal Press (Elsevier Science & Technology Books)
Where Broadcast Has Been, Where it's Going!
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Price: $48.95
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RESULTS: 1 to 10 of 70
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