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Mass Media eBooks
You have selected the subject of Mass Media. The eBooks in this subject are listed below.
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RESULTS: 11 to 20 of 463
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Advertising to Children on TV
By: Gunter, Barrie
Published by: Lawrence Erlbaum Associates
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
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Price: $59.95
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Affluence and Poverty in the Middle East
By: El-Ghonemy, M. Riad
Published by: Routledge
Persistant poverty and extreme inequality are two of the most important features of the political economy of the Middle East. El-Ghonemy examines a number of factors influencing the region and also suggests some solutions to the problems faced.
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Price: $57.95
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AIDS in Europe
By: Moatti, Jean Paul; Souteyrand, Yves; Prieur, Annick; Sandfort, Theo; Aggleton, Peter
Published by: Routledge
AIDS in Europe provides a comprehensive overview of current social and behavioural research on HIV and AIDS for all health professionals.
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Price: $57.95
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Alternative and Activist Media
By: Waltz, Mitzi
Published by: Edinburgh University Press
Introducing alternative and activist media theories by discussing the history and roles of alternative and activist media, this study brings diverse voices and concepts from outside the commercial media world to the fore, enriching and challenging mass media. It is illustrated with historical examples, from both a UK and international perspective.
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Price: $26.99
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America's Mom
By: Kogan, Rick
Published by: Harper Collins
For two generations of Americans, reading Ann Landers's daily column was as important as eating breakfast. For nearly fifty years an entire nation turned to this quick-witted, worldly-wise counselor for advice on everything from dinner etiquette to sex. But who was the woman behind the byline?. Iowa-born Eppie Lederer was first hired by the Chicago Sun-Times to take over the daily advice column in 1955 -- and over the next half-century she helped shape the nation's social and sexual landscape. Award-winning journalist Rick Kogan was Ann Landers's last editor and close friend, and he paints a fascinating, full-bodied account of the triumphs, the wisdom, the courage, and the trials of one of the twentieth century's most enduring icons -- including her painful lifelong feud with her identical twin sister, "Dear Abby"; her stubborn refusal to shy away from even the most controversial topics; and the tragic breakup of her own thirty-six-year marriage. Filled with remarkable stories shared by people from all walks of life who were profoundly affected by the good sense and guidance of Ann Landers, America's Mom is a moving tribute to a singular woman who has earned an eternal place in our culture ... and our hearts.
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Price: $10.95
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American Carnival
By: Henry, Neil
Published by: University of California Press
In this vividly written, compelling narrative, award-winning journalist Neil Henry confronts the crisis facing professional journalism in this era of rapid technological transformation. American Carnival combines elements of memoir with extensive media research to explore critical contemporary issues ranging from reporting on the Iraq War, to American race relations, to the exploitation of the image of journalism by advertisers and politicians. Drawing on significant currents in U.S. media and social history, Henry argues that, given the amount of fraud in many institutions in American life today, the decline of journalistic professionalism sparked by the economic challenge of New Media poses especially serious implications for democracy. As increasingly alarming stories surface about unethical practices, American Carnival makes a stirring case for journalism as a calling that is vital to a free society, a profession that is more necessary than ever in a digital age marked by startling assaults on the cultural primacy of truth.
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Price: $19.96
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Analyzing Media Messages
By: Riffe, Daniel; Lacy, Stephen; Fico, Frederick G.
Published by: Lawrence Erlbaum Associates
With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
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Price: $99.95
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And There Was Television
By: Cashmore, Ellis
Published by: Routledge
Argues that television is the central apparatus of consumer society and its success is measured not in terms of whether we enjoy programs, but how much we spend as a result of watching them. Should be read by anyone who watches television.
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Price: $24.99
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Andy Kaufman
By: Keller, Florian
Published by: University of Minnesota Press
Taking as his starting point the 1999 biopic Man on the Moon, Florian Keller explores Andy Kaufman's career within a broader discussion of the ideology of the American Dream, grasping Kaufman's radical agenda beyond avant-garde theories of transgression. Presenting readings of Kaufman's most significant performances, Keller shows how he mounted a critique of America's obsession with celebrity and individualism.
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Price: $58.50
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The Art and Science of Documentation Management
By: Jain, Lakhmi; Tonfoni, Graziella
Published by: Intellect
As information becomes increasingly accessible through newly-introduced technologies, the human mind seeks a more comprehensive interpretation of the world in which we live. In order to manage this information overload, we must carefully reconsider our attitude towards documentation. While acknowledging the value of the standard guidebooks' hard rules on documentation management, Tonfoni advocates a new approach that promotes additional skills required for consistent decision-making, such as information sensitivity. This book has been conceived as a movie on paper, and as such, can be considered a 'documentary on documentation'. Readers are invited to analyse their own reading experience throughout a set of pages, to become 'interactive on paper'; some space is intentionally provided for practice and annotation. Exercises are included to help readers consolidate new skills, through an innovative 'learning by seeing' experience. Since history is based on documentation, every e-mail or memo we write becomes a part of our individual history. This book will be invaluable to those whose careers rest on accuracy, who need to create both succinct and clear reports and presentations.
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Price: $50.00
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RESULTS: 11 to 20 of 463
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