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Mass Media eBooks
You have selected the subject of Mass Media. The eBooks in this subject are listed below.
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RESULTS: 61 to 70 of 463
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Communication Theory & Research
By: McQuail, D; Golding, P; de Bens, E
Published by: Sage Publications, Ltd (UK)
This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
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Price: $45.95
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Community Media
By: Fuller, Linda K. (ed.)
Published by: Palgrave Macmillan
Offers perspectives on how community media serves their audiences. This work presents perspectives on the area of grassroots, local media by the people, for the people, their research representing participant observation, hands-on community involvement, serving on international boards of directors, content analysis, and ethical inquiries.
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Price: $69.95
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Community Media
By: Howley, Kevin
Published by: Cambridge University Press
This original and engaging study of community media combines original research with comparative and theoretical analysis. The author examines a number of different community media such as radio, television and print media and looks at the way they impact on the lives of those who produce and consume them.
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Price: $31.00
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Companion to Media Studies
By: Valdivia, Angharad; Goldberg, David Theo
Published by: Blackwell Publishing, Ltd
A comprehensive collection that brings together new writings by some of the most respected canonical and contemporary media studies scholars. The result is an overview of the theories and methodologies that have produced this most interdisciplinary of fields.
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Price: $153.95
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A Companion to Television
By: Wasko, Janet
Published by: Blackwell Publishing, Ltd
A Companion to Television is a magisterial collection of original essays that chart the history of television from its inception to the present day. Over thirty leading scholars across the humanities and social sciences look at television scholarship as it responded to technological, institutional, and aesthetic changes around the world. The essays cover a myriad of topics and theories that have led to television's current incarnation, and predict its likely future. From technology and aesthetics, television's relationship to the state, televisual commerce, texts, representation, genre, internationalism, and audience reception and effects, A Companion to Television is an invaluable reference for understanding the significance of television in the modern and postmodern world.
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Price: $190.00
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Comparing Media Systems
By: Hallin, Daniel C.; Mancini, Paolo; Bennett, W. Lance; Entman, Robert M.
Published by: Cambridge University Press
An answer to the question first raised in the classic, 'Why is the press as it is?', examining the development of media systems in eighteen Western countries, and explaining why media systems evolved differently, and how their evolution can be understood within their political and historical context.
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Price: $24.00
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Comparing Political Communication
By: Esser, Frank; Pfetsch, Barbara
Published by: Cambridge University Press
This volume assesses state of the art comparative political communication research and considers potential ways in which it could and should develop. This book is aimed at introducing new students to a crucial, dynamic field as well as deepening advanced students' knowledge of its principles and perspectives.
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Price: $24.00
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Competitive Strategy for Media Firms
By: Chan-Olmsted, Sylvia M.
Published by: Lawrence Erlbaum Associates (LEA)
Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.
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Price: $80.00
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A Concise Handbook of Movie Industry Economics
By: Moul, Charles C.
Published by: Cambridge University Press
What factors affect a movie's theatrical run? How does the theatrical run affect the demand for video? What types of movies are most profitable? How informative are movie accounting figures? What theaters have the most appeal to consumers? This short handbook provides a deeper understanding of the economics of movies.
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Price: $31.00
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RESULTS: 61 to 70 of 463
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